The point would be that when you are running a self-sustaining full time wedding photography business which exists to put food on the table etc things like the experience and service one delivers is critical to the business' success and longevity. Especially these days.
Photographing weddings on the side without being financially dependant on them is a completely different ball game. It is comparatively easy from a business perspective. That is why so many people do it. Buy camera -> Shoot wedding.
Anyone can like a photo on FB not matter what it looks like. Words like "great photo" are pretty meaningless these days. Likes on FB are pretty meaningless too. Have someone comment about the experience though and it stands out.
In all the reviews I have from clients words like; organised, efficient, relaxed, fun, comical, effort etc all make up large parts of them. Furthermore I get several bookings on the back of what people say in the reviews about the experience itself. In some cases the experience matters more than the photos themselves.
Why do so many new domestic photography businesses fail? In many cases because they think the photography itself is the be all and end all and what they perceive and value themselves as better quality will be perceived and valued the same way by the general public. The photographs are just a part of the equation.
FWIW this is from my FAQ page along the lines of your "Looking for a good time call XYZ photography" comment.
WHY SHOULD WE HIRE YOU?
1) Because you have like what you have seen (if you don't like my work then hiring me would be daft).
2) You like having fun. Fun is compulsory, no if, buts or maybes.
I think Pete has made some great points with this post. Look everyone. Those that say camera technology has minimul effect on the true pro phtographers are full of Crapola. camera technology is closing the gap rapidly. P mode shots on a 1Dx are excellent and to be perfectly honest about the wedding industry. the shots are on par with what is being posted all over the net.
Professionals must be able to produce better images than the amateur.That means better images that P mode folks make. Off camera lighting skills, great posing abilities, ability to use natural light and supplement it with lighting sources will separate you from the amateur.........and Thats just the start.......that will get you noticed
The 2nd part is key.
Service, being able to provide your clients an awesome experience, your personality, your ability to communicate with families and the couples, what you provide and bring to the table is what will separate you from everyone else. Word of mouth becomes critical to the business model.
Camera technology will get you into the arena. Lighting skills and posing skills will separate you from the pack. Business and people skills will determine if you succeed or fail.
I think pete is right on the $$$ with his assessments