I don't need to prove that this stuff works, it's not mine. It's not my content, my stuff, my anything.
I'm distilling thousands of pages of marketing technique by the masters of marketing. Sort of like the Ansel Adams but for human behavior grounded in human psychology and translated into terms that photographers can benefit from when trying to market work.
So again, focus your attention on the underlying strategy here rather than drive by trolling.
...oh yipee! Another accusation of trolling! Can I suggest if you are going to continue to insult us and use that word you find out what the word trolling actually means? Because disagreeing with you and the methods you espouse is not "trolling."
And am I correct that you are selling a book with content you didn't develop and that you can't prove that work in a photography context? You are admitting you have no idea if what you wrote in the OP actually works?