Graham, I'm not the one who tried to come across as something of an expert in the beginning with snipits of marketing info, and how that knowledge had increased your image sales etc., and then bam...all specifics when right out the window when the questions got more direct..that's where this thread came off the tracks.
So, you say this is a marketing thread, that YOU started, then you can (a) either dispense some actual direct knowledge to the direct questions that have been asked, (b) tell folks that the answers are in your book (if they are) or (c) have the mods close this thread, cause this isnt going anywhere fast...
- Lots of content on how to market photography
- References to the great marketers
- A blog article containing thousands of notes from Breakthrough Advertising
- A video of Robert Chaldini, one of the best psychologists on the subject of marketing
Here's a few more:
Breakthrough Advertising - Eugene Schwartz
You see, people don't change: only the direction of their desires do. They cannot be made to want anything, nor is it necessary to create want. In other words, it is about helping to shape the largest and strongest market possible, and then intensifying that market's reaction to its basic need or problem, and to the "exclusive" solution vou have to offer it.
These principles work. They discover markets. They build markets. They intensify markets. They revitalize markets. They perform, in sum, the invaluable function of giving you customers for the products you want or have to sell. And that's what we all need, isn't it? Customers.
Notice how it's all pretty solid? So I disagree.