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Thread started 27 Jan 2014 (Monday) 19:59
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Sony troubles..

 
Mjkxxl
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Jan 28, 2014 19:43 |  #16

Well was hoping someone to link me the new document but here is the old one (or most current from their website I should say):

http://www.sony.net …inancial/fr/13q​2_sony.pdf (external link)

The best I can understand by the document is that "image sensors" is contained under the "devices" heading as a semi-conductor.

That particular section of devices did show an increase in these figures here. What however they don't show is an actual per item breakdown of which semiconductors were more/less profitable than others. Was hoping to get a breakdown for each item itself.

It appears that their sensors helped to hold off what would have been even larger losses. Since it is profitable you would assume they will hold onto it, however if the company as a whole is having issues they might sell it off.

I really want to see their imaging numbers now that the A7 and A7r are out and have been very well received. curious how much that will offset the numbers.


-Mark
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rick_reno
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Jan 28, 2014 20:34 |  #17

Mjkxxl wrote in post #16645576 (external link)
I really want to see their imaging numbers now that the A7 and A7r are out and have been very well received. curious how much that will offset the numbers.

I think we'll have to wait a bit to see any impact from those two product introductions, and then I would guess it will be minimal.




  
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Shadowblade
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Jan 28, 2014 21:35 |  #18

rick_reno wrote in post #16645689 (external link)
I think we'll have to wait a bit to see any impact from those two product introductions, and then I would guess it will be minimal.

I would expect so.

Large sensor and high-end cameras are Sony's growth area (having surrendered TVs, monitors and the like to cheaper producers) but the bulk of sensors produced are still the small, low-end ones for compact cameras, phones, webcams, security systems, microscopes and other applications. Small sensors are dying off, with many users shifting to larger sensors as they become cheaper, but Sony's large-sensor business still needs to expand to take advantage of this shift. Certainly, having Nikon and others as clients for their large sensors helps.




  
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Mjkxxl
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Jan 28, 2014 23:18 |  #19

Shadowblade wrote in post #16645817 (external link)
I would expect so.

Large sensor and high-end cameras are Sony's growth area (having surrendered TVs, monitors and the like to cheaper producers) but the bulk of sensors produced are still the small, low-end ones for compact cameras, phones, webcams, security systems, microscopes and other applications. Small sensors are dying off, with many users shifting to larger sensors as they become cheaper, but Sony's large-sensor business still needs to expand to take advantage of this shift. Certainly, having Nikon and others as clients for their large sensors helps.

Well according to the latest earnings report I could find (linked in my post above) their entire semiconductor line is showing improvement (which includes their sensors).

Curious if they make smaller sensors that are of similar quality to their DSLR sensors and then sell them to third party manufacturers. Given how cell phones are replacing point and shoots for the most part, you would figure there would be a market here for a high quality small sensor.


-Mark
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rick_reno
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Jan 29, 2014 00:02 |  #20

Mjkxxl wrote in post #16646008 (external link)
Well according to the latest earnings report I could find (linked in my post above) their entire semiconductor line is showing improvement (which includes their sensors).

Curious if they make smaller sensors that are of similar quality to their DSLR sensors and then sell them to third party manufacturers. Given how cell phones are replacing point and shoots for the most part, you would figure there would be a market here for a high quality small sensor.

Sony makes the sensor for the IPhone 5S, its a good camera. Not sure how many other phones have a Sony sensor.




  
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Shadowblade
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Feb 03, 2014 00:33 |  #21

They may be closing a small-camera factory, but Sony just bought a Nintendo fab plant to make large-sensor CMOS sensors:

http://www.sony.net …201401/14-016E/index.html (external link)

After all, sensors are the one area in which Sony are really doing well.

Besides, face it - no-one ever bought Sony bodies for the rest of the camera, or for the lens selection. It's all about the sensor.




  
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jetcode
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Feb 04, 2014 13:01 |  #22

markets get flooded. times change. this is nothing new for the high tech industry.




  
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Footbag
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Feb 06, 2014 10:22 |  #23

Sony will not shut down it's sensor division. It would be spun off at worst, but that's unlikely.

Trusense now owns Kodak's sensor business. Do you think Sony would let that technology disappear? Do you think Canon or Nikon wouldn't be interested? This is business. You don't just "shut down" an asset.


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Thomas ­ Campbell
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Feb 06, 2014 21:29 |  #24

1Tanker wrote in post #16643263 (external link)
Nikon.. be scared.. be vary scared! :lol::

Nikon makes some of their own sensors as well. D4/Df are Nikon sensors and quite highly rated.


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tonyniev
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Feb 09, 2014 03:57 |  #25

Sony is selling PC brand Vaio to lennovo


Cheers,
Tony
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Ginga
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Feb 09, 2014 04:00 |  #26

tonyniev wrote in post #16675398 (external link)
Sony is selling PC brand Vaio to lennovo

They are also cutting down their TV-production and expanding their sensor-production.

All is well.


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tonyniev
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Feb 09, 2014 04:05 |  #27

Good to know I just got the A7r last Thursday.


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watt100
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Feb 14, 2014 18:34 |  #28

Shadowblade wrote in post #16645556 (external link)
I don't hold any Sony stock myself, but my brother (based out of a different part of of the country, and 3000km away) does.

sad that a proud company that made walkman headphones is now going bankrupt




  
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Shadowblade
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Feb 14, 2014 21:20 |  #29

tonyniev wrote in post #16675403 (external link)
Good to know I just got the A7r last Thursday.

If there's one section of Sony that will survive, it's the digital imaging division - it's the only part that's doing well and expanding, because it's the only part that makes cutting-edge equipment that can't be easily copied and mass-produced at a satisfactory quality and lower price point (e.g. like TVs and microwaves) by a factory in China.




  
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watt100
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Feb 15, 2014 09:49 |  #30

Shadowblade wrote in post #16690259 (external link)
If there's one section of Sony that will survive, it's the digital imaging division - it's the only part that's doing well and expanding, because it's the only part that makes cutting-edge equipment that can't be easily copied and mass-produced at a satisfactory quality and lower price point (e.g. like TVs and microwaves) by a factory in China.

until the Chinese copy it




  
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