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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 18 Feb 2014 (Tuesday) 09:06
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Charity Organization wants to use my image for an advertisement

 
shanehawley
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Feb 18, 2014 09:06 |  #1

The big question being...do I charge? Its an organization that holds a car show once a year and all the proceeds goes towards charity, and I guess they are starting to organize this years event and they reached out to me saying they will probably be in contact with me for using some of my images that I took from last years show

Being that its a charity event, is it normal to charge or should I just "donate" my photo(s)




  
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jwhite65
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Feb 18, 2014 09:11 |  #2

That's usually a personal decision. If it's a charity you wish to support, there's nothing wrong with donating the photos.

Just understand, even though "all proceeds" go to charity, usual practice is that they take out money to cover expenses before the charity gets a cut. Hence, they have money to pay you should you decide to go that route.


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Feb 18, 2014 09:13 |  #3

Is it a charity you personally feel strongly about?

It is a large national charity, with a working budget for overhead and marketing and staffing and such?

Are you getting a commensurate amount of media/advertising in exchange for their usage?

Couple of possibilities:
Send them an invoice for your full amount, then donate that amount back to the charity.
Send them an invoice with your full amount up top, then a "charity discount" line at the bottom, to take off part or all of the total.


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JacobPhoto
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Feb 18, 2014 13:44 |  #4

shanehawley wrote in post #16698694 (external link)
The big question being...do I charge? Its an organization that holds a car show once a year and all the proceeds goes towards charity, and I guess they are starting to organize this years event and they reached out to me saying they will probably be in contact with me for using some of my images that I took from last years show

Being that its a charity event, is it normal to charge or should I just "donate" my photo(s)

Do ALL proceeds go to charity? or a portion of the proceeds?

Are there other vendors at the event (food, merchandise, etc)? Are they donating their time?

Is the event space donated?

Chances are, there are other vendors involved, and all of them are charging their standard rates. If they have some sort of auction or raffle, you may want to consider donating some prints to that part of the show, but I would suggest charging your standard or possibly slightly-discounted rates.


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rhommel
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Feb 18, 2014 13:52 |  #5

all the proceeds goes towards charity

i know they always say that, but that usually means: all the proceeds goes towards charity AFTER expenses.

so why not give them a discount instead?


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gonzogolf
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Feb 18, 2014 14:08 |  #6

rhommel wrote in post #16699375 (external link)
i know they always say that, but that usually means: all the proceeds goes towards charity AFTER expenses.

so why not give them a discount instead?

Proceeds means profits after expenses.




  
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i_am_cdn
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Feb 18, 2014 16:03 |  #7

Some Charities I charge, some I don't. I have a non-profit rate that I use when I charge them. I only offer free service when the project/charity is of a particular interest to me, otherwise i offer them my set discount.


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Nightstalker
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Feb 18, 2014 16:27 |  #8

gonzogolf wrote in post #16699421 (external link)
Proceeds means profits after expenses.

Expenses encompases many things including salaries for charity employees.

If they are getting paid, why shouldn't you.

Of course if you ask for a fee they will likely just move on to the next person and ask for free shots again.


  
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gonzogolf
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Feb 18, 2014 16:32 |  #9

Nightstalker wrote in post #16699769 (external link)
Expenses encompases many things including salaries for charity employees.

If they are getting paid, why shouldn't you.

Of course if you ask for a fee they will likely just move on to the next person and ask for free shots again.

I wasnt arguing that point. It just seemed like people were misinterpreting the word proceeds. I've been on both sides of the fence as a donor, and as a fundraiser. Give if you want to give and you believe in the cause. Charge if you want. Not all fundraisers have paid staff or much of a budget for expenses and every dollar they spend is a dollar that doesnt go for a cause. It really depends on the organization putting the event on.




  
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Thomas ­ Campbell
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Feb 18, 2014 17:44 |  #10

If they are approaching me and I don't have a prior relationship, I am probably charging them. How much depends on how much I like their mission.

If I approach them, it is more than likely pro bono work.


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phantelope
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Feb 18, 2014 17:50 |  #11

if it's a non profit, you can probably deduct it from your taxes as a donation at your going rate? Might want to get papers to have some proof. That's probably what I'd do.


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Nogo
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Feb 18, 2014 18:00 |  #12

If it is a large charitable organization I would charge them something. Probably a discounted rate, but I would charge them nevertheless.

If it is a small local charity, the first thing to do is make sure they are a legitimate charity. If they are in the United States, this can be done by using the IRS Exempt Organization Select Check website. http://apps.irs.gov/ap​p/eos/ (external link) Small local charities are often totally volunteer ran and really do struggle to just survive. I personally would donate the total value of my work to them. Of course do it in such a way that you can claim the deduction.


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Thomas ­ Campbell
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Feb 18, 2014 18:34 |  #13

phantelope wrote in post #16699959 (external link)
if it's a non profit, you can probably deduct it from your taxes as a donation at your going rate? Might want to get papers to have some proof. That's probably what I'd do.

No you can't. You can only deduct your actual expenses. So if you email a file for them to print, your actual expenses are $0.

If you print a 8x10 that costs you $2, but you regularly charge $50, you can deduct your $2 in actual expenses.


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shanehawley
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Feb 19, 2014 07:25 as a reply to  @ Thomas Campbell's post |  #14

Thanks for all the help guys! It is just a small local charity, I guess depending on how many pictures they do decide they want to use, ill charge based on that. I dont know all the details yet, If they just want one or two to put on some small flyers or something, ill probably just give them to them, but last year they had rented out a big billboard so we will see what they want to do with them




  
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rhommel
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Feb 19, 2014 08:24 |  #15

gonzogolf wrote in post #16699775 (external link)
I wasnt arguing that point. It just seemed like people were misinterpreting the word proceeds. I've been on both sides of the fence as a donor, and as a fundraiser. Give if you want to give and you believe in the cause. Charge if you want. Not all fundraisers have paid staff or much of a budget for expenses and every dollar they spend is a dollar that doesnt go for a cause. It really depends on the organization putting the event on.

show me an organization where the head is not making money. sure the staff don't make money, but the head sure is


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Charity Organization wants to use my image for an advertisement
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