As others have said, I don't make any money from my photography. I typically buy lenses used. I bought my EF 100mm f/2.8 macro (non L) for $225 off CL a few years ago. I did buy my 17-55 Canon from B&H new, but that was on a special credit deal for $100 off so it made it more of a bargain. I bought my old 40d from Best Buy when it was barely hitting the shelves, paid $1499, and later swore I would never pay full retail for a camera or lens again. Bought my 7D thru the Canon Loyalty program several years ago and saved a ton of money. I've bought Ipods, Ipads, Dell laptops refurbished from the manufacturer. Waiting for the 5D3 show back up on Canon's refurb site so I can buy one on the loyalty program. Same warranty, guaranteed US market body, etc. For $2447 how can you justify buying a new one, or paying $2600-2750 for a used one with 1000's of shutter actuations on it, and no warranty? Those that have had bad luck with refurbs...I believe...were just unlucky. Most refurbished products from large, reputable manufacturers are basically brand new with little or no usage. That said, buying used is tricky, especially site unseen like Ebay. Each to his own, I guess.