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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 27 Feb 2014 (Thursday) 11:33
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Starting at Photography.... marketing?

 
Brupikk
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Feb 27, 2014 11:33 |  #1

Hey guys,

Just starting at photography...
I would like some marketing tips, how can I get some clients..
already did photos for friends for free, and now I want to get some money.

my website:
http://brunopiccoli.co​m (external link)

my future plan is to go to Weddings photography
(will do my first with a friend photographer next month)

regards


Brupikk - Brazil
Canon 6D + Canon 6D + Canon 6D + 24-105mm f/4 + 70-200mm f/4 + 50mm f/1.8 + 35mm f/2.0

  
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i_am_cdn
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Feb 28, 2014 08:49 |  #2

I know you may be wanting someone to tell you go here and tell these people this, and you will get business, but it doesn't work that way. So best I can do is give you some advice about where to start planning your business.

Marketing a photography company is like marketing for any new business. It requires a business plan and course of action.

In its simplest form you need to know the 4 P's (Product, Price, Place, and Promotion). You also need to fully understand who your Primary Market and Secondary Market is.

You Primary Market is defined by demographic, geographic and socio-graphic information that creates a profile for the customers you want to target. Your Secondary Market are the next biggest group that "may" use your service but they are not who you are specifically targeting.

Product - what are you selling to people (service wise, is it wedding packages, corporate head-shots
Price - What is your pricing strategy and rates
Place - What mediums and methods will you target your primary market
Promotion - What is you message and advertising

You need to know this first before you can just go out and start making money. It is for this reason 85% of all businesses fail - They don't have a plan nor do they fully know who their customer is our how to find them.

Based on the few things you indicated in your post, you are in Brazil, and you want to shoot weddings.

If you have not shot weddings before and have no "Style" yet, you need to start with that before anyone will seek you out. You need a reputation, and word of mouth is the most powerful marketing tool you will ever have for getting business.

Today more people use the Internet that Yellow Pages, so you need a web presence with solid SEO so you can get ranked in Google. Your website must be professional and high-quality, as that is the first impression many people will have of you. I can tell you most of my work comes from Google searches and people finding my site simple, clean and informative. I hear all the time, "I looked at your site and a couple others, I went with you, because I really liked your site". Getting found in Google is hard when starting out, and you will have to invest in Google Ads to begin with to drive business.

You can use Craigslist/kijiji/ classifieds site to get business starting out, but your clientele will be lower quality and be looking for a bargain, but that is not to say there is no business to be had that way.

But here is the thing, to get any amount of work you really need to know who your market is and go after them where they live/work/play. Think like your client, and get your message out through those subsidiary services that they would also need. For me I am in Sports, I have relationships with various Community Clubs, and get my information in Coaches Packages at the beginning of the season - why? because it is the Coach and Manager that get asked by the parents if they are getting team photos. If my information is already in hand, they don't have to spend any time or effort to find someone.

Like it or not all this will take money, and you have to be willing to spend money to make money.

I strongly suggest that you start with writing a Business Plan (including a Marketing Plan), identify who and what you want to do - You can't do and be everything. and then try and understand how to get your message in front of your market.


Douglas Portz Photography
www.portz.ca (external link)
www.winnipegsportsteam​photos.com (external link)
www.winnipegsportsphot​os.com (external link)
www.winnipegeventphoto​s.com (external link)

  
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NewCreation
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Feb 28, 2014 09:02 |  #3

Excellent advice give by Douglas. Plan, plan, plan. Word of mouth advertising is invaluable so look for ways to increase that as much as possible.

Here are some links that helped me when I started:

Business plan help:
http://www.nebs.com …ools/bptemplate​/index.jsp (external link)

Templates to figure out pricing (Many fail because they don't know their costs):
https://drive.google.c​om …orId=1358299087​0658278323 (external link)

Another business plan help (4th item down)
https://drive.google.c​om …tes?q=business+​plan&pli=1 (external link)


My name is Brenda ~Saved by grace, walking by faith
http://brendahoffmanph​otography.com (external link)
Facebook (external link)

  
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Brupikk
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Feb 28, 2014 10:56 |  #4

Thanks a lot for the time you had writing everything, and for the links
It´s very helpful and I want to start it right, so first thing will do when get home is start a business plan


Brupikk - Brazil
Canon 6D + Canon 6D + Canon 6D + 24-105mm f/4 + 70-200mm f/4 + 50mm f/1.8 + 35mm f/2.0

  
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PhotosGuy
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Mar 07, 2014 11:14 |  #5

Managing Client Relationships: It’s All About People (external link)
And look at the "Related Articles:" links at the bottom, too.


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New Image Size Limits: Image must not exceed 1600 pixels on any side.

  
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HappySnapper90
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Mar 08, 2014 12:41 |  #6

Good luck with that wedding. A 18-55 and 50 f/1.8 isn't much to cover a wedding with and not even an external flash. And do you even know all what a business plan entails? A few classes in business would do you good instead of going home to create what you think is a business plan. There's a lot more to business than finding someone to pay you money for taking photos.




  
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alyson
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Mar 10, 2014 03:11 |  #7

My mentor used to tell me, never stop learning. Equip yourself with technical skills and make sure to apply it. In most cases, it is not about the camera (or your equipment), but the shooter.

Since your asking about the business side, PhotosGuy is spot on, Managing Client Relationships. :)


:cool: honesty is easy, fiction is where true genius lies :cool:

  
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Elias ­ K
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Mar 13, 2014 10:30 |  #8

I'd second what PhotosGuy linked to, no matter how big or small the client is you're working for it's always the people that matters. Everyone wants to feel they can trust the guy they hired. Just being super nice to work with goes a long way!


---------------
http://EliasKPhoto.com (external link)

  
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Brupikk
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Mar 14, 2014 10:19 |  #9

thanks for the link, will check it.

just got a Tamron 17-50mm f/2.8 and a ttl flash.


Brupikk - Brazil
Canon 6D + Canon 6D + Canon 6D + 24-105mm f/4 + 70-200mm f/4 + 50mm f/1.8 + 35mm f/2.0

  
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