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Thread started 27 Mar 2014 (Thursday) 12:17
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Canon to Enforce Minimum Advertised Price Beginning April

 
henryp
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Mar 27, 2014 12:17 |  #1

From canonpricewatch.com:
Warning: Canon to Enforce Minimum Advertised Price Beginning April (external link)

In my experience they've been enforcing it pretty enthusiastically all along so we shall have to see if they can somehow ramp this up a notch.



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Ginga
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Mar 27, 2014 13:13 |  #2

"We’re told that the usual “add to cart” trick will not be permitted.

This is the third attempt at MAP enforcement from Canon. The previous two lasted several months each, with good deals being extremely rare during those periods. We don’t know how long this new strict MAP enforcement will last."

Canon doing all they can to become "the new Leica".. All except innovating.

Oh well.


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BufordFZ1
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Mar 27, 2014 13:24 |  #3

So I guess the only way around it would be for retailers to add a button to request price instead of "Add to cart".

I wonder if this trend is to keep customers headed to their local camera shop for purchases instead of mail order business???


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mike_d
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Mar 27, 2014 13:43 |  #4

Canon's MAP is the reason I bought my 5DIII lightly used. Last fall there were some really good deals on eBay from reputable vendors and I almost bought, then MAP killed all that. Stricter enforcement of MAP is just another reason to avoid buying new.




  
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Boone13
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Mar 27, 2014 13:51 |  #5

What would happen if a retailer didn't comply? Would Canon really pull an authorized dealer tag from the likes of an Amazon or B&H for not strictly sticking to the MAP?


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mike_d
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Mar 27, 2014 14:14 |  #6

Boone13 wrote in post #16790717 (external link)
What would happen if a retailer didn't comply? Would Canon really pull an authorized dealer tag from the likes of an Amazon or B&H for not strictly sticking to the MAP?

They might just be dumb enough to do that.

Is this BS coming from Canon in Japan or Canon USA?




  
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mpix345
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Mar 27, 2014 22:38 |  #7

Make a really compelling camera and you'll need to worry less about enforcing MAP.


  
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bumpintheroad
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Mar 27, 2014 23:08 |  #8

MAP does not equal selling price. Talk to a salesperson and ask for lower price. Worse they can do is say no, and if you are a regular customer they will often say yes.


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ajayclicks
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Mar 28, 2014 00:53 |  #9

In India, there are online startups like flipkart.com/ amazon.in who not only offer camera and lens at cheaper prices but also allow conversion to emi and other forms of cashback. Both Canon and Nikon have now deemed that these online retailers are not authorized resellers and they will not honor warranty, making gear acquisition more expensive :(


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smythie
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Mar 28, 2014 02:34 |  #10

Ginga wrote in post #16790652 (external link)
Canon doing all they can to become "the new Leica".. All except innovating.

Oh well.

How much innovating has Leica done recently?


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frugivore
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Mar 28, 2014 03:25 |  #11

Does anyone know the reason behind MAP? My guess is that the company can't meet the demand for certain products so this helps them lower that demand to the level of supply that they can output.




  
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Jahled
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Mar 28, 2014 05:01 |  #12

Ginga wrote in post #16790652 (external link)
Canon doing all they can to become "the new Leica".. All except innovating.

Oh well.

They have just announced dominating the camera market for the 10th successive year, so perhaps they don't really need to do all this innovating I read so much about is lacking as a brand on this camera forum; or perhaps they make cameras for people who haven't got moaning about camera brands down to an artform, and just like get on with it; like the 49% of the professional market who used their gear last year.

http://www.usa.canon.c​om …il&docId=0901e0​2480891911 (external link)


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whiteflyer
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Mar 28, 2014 05:19 |  #13

bumpintheroad wrote in post #16791869 (external link)
MAP does not equal selling price. Talk to a salesperson and ask for lower price. Worse they can do is say no, and if you are a regular customer they will often say yes.


Don't know about the USA, but I doubt anyone in the UK has ever paid the MAP of a new car.

The MAP is just the starting point of negotiations :)


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ptcanon3ti
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Mar 28, 2014 08:44 |  #14

Great. "Not only do we produce lesser sensors, we want you to pay FULL list price for them too!" <---Canon's new ad campaign.


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Boone13
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Mar 28, 2014 10:17 |  #15

whiteflyer wrote in post #16792189 (external link)
Don't know about the USA, but I doubt anyone in the UK has ever paid the MAP of a new car.

The MAP is just the starting point of negotiations :)

US car manufacturers don't pressure dealerships to stick to MAP prices tho. Major online retailers don't offer negotiations, so if they indeed listen to Canon and enforce MAP prices, that means paying full price if you want it new. As with most things...this too shall pass. :-D


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