- I've done store photos on my own time (golden hour is not during the work day) at newly built stores, interior and exterior and 360-degree panos. I charge my normal hourly rate ($100-150/hr plus travel), but I don't charge them additional licensing fees, which in this context is a really good deal for their (practically unlimited) use.
So, in short: Don't let them abuse you and do everything for free. If you're doing work on your own time, work that materially benefits the company, things that they would otherwise have to hire an outside photographer to do, then you should definitely charge accordingly.
You're going to have to ask for it, though.
This one struck home in my situation. I was taking some photos of my new branch for kicks. It was perfect light with the sun going down and a gorgeous sky. One of those things where I was on my way home, had my camera and noticed it when I drove by. I got a couple I really liked.
Fast forward a couple months, my photo with my edits is on the front page of our primary monthly marketing piece.
As this was after I had let the marketing group know that I would no longer be doing free work for them I had a pretty serious conversation with the VP of Marketing. She said that she thought that since I had shown her the photo and mentioned that I loved how my branch looked that it would be ok to use it. I told her to show me the signed usage license or a check. I got a check.