Yeah, the title states empty box and the pictures are all of a box only. The description DOES state "empty box only" in a single line after his store logo header, but before that the "Item specifics" section is filled out stating that the item is a "DSLR", "22.3mp", "5D mkIII", with a screen size of 3.2" etc., etc. Clearly the item specifics should read that it is a box, it is quite clearly NOT a DSLR etc. The Item specifics also states, under "condition", that the item for sale is "New: A brand-new, unused, unopened, undamaged item in its original packaging". Clearly the item (the box) cannot be described as "unopened" I would also say it is hardly "unused" either, as the primary purpose of the box has been carried out and it is now in a state where many people would consider its job done and throw it in the bin.
Then there is the main bulk of the description which is the "detailed item info" section, again filled out for a 5D mkIII, and NOT a box. The detailed item info gives all the specfications of a 5DIII, none of which apply to what is actually being sold.
In addition there is a video review of the "item", which is of course a video about the 5DIII. Why link a video of the 5DIII under "product Highlights video", when it would be a video review of an empty box that should be shown.
So there is certainly some misrepresentation going on. It is true that anybody with half a brain can see that it is an empty box if they read the listing properly, but sadly many people do not seem to HAVE half a brain.
I have seen cases where somebody has bid on an item stating, for instance, "Playstation box" (a memorable example) with just a picture of the closed box. They complained to ebay that they had just received an empty box and not the Playstation they wanted, and ebay looked at the listing and said they got what was described in the listing, so they could do nothing. The fact that they had paid top dollar for a, then latest model, playstation and just got a box was down to them not clarifying what was on offer before bidding. Ebay agreed the listing was ambiguous, but said that it was up to bidders to ask questions if unsure what was included.
In this case though, I think a buyer would have more come back due to the "item specifics" and "detailed item info" all describing the item for sale as a 5DmkIII, they could file a SNAD claim and probably get a refund without quibble.