Footbag wrote in post #16935681
No. Those photographers will be payed to test the cameras and Canon hopes they will be providing their marketing material for the new cameras.
How stupid would a manufacturer have to be to not take advantage of the free publicity that the World Cup brings? Come to think about it, Canon must sell a ton of DSLR's for the World Cup alone.
FYI, the photographers are not paid by Canon to test the cameras. The cameras are loaned to them during the event and they provide feedback back to Canon. If there is an issue, they'll let Canon know so they can fix the issue. The cameras are also pre-production models so its near complete.
Just take a look at the Olympics. Canon was there and had hundreds of gear available for photographers to be loaned. I'm sure the same will be for the World Cup. This is also a way to get real world test and heavily tested. No way would Canon or any company let people use gear that is not fully functional at a big event. Since the gear will be pre-production, all the major kinks have been ironed out and its just testing to see if there are any minor issues.