Joshua, a word of advice from someone who's website has gone through at least 5 major rebuilds over 7 years. As a business your website exists for two reasons and two reasons only. To be found and to sell.
The website needs to be SEO friendly if you want any chance of a random stranger from Googleland to happen upon it. Personal preferences as to menu names etc should be secondary to what people will actually look for. Unless you are massively well known you can't get away with content which is no good for the Google juice. You need that juice and Google loves content, content that humans would be searching for.
The website primarily though is to create and makes sales. If you are sending people to the site from any other avenue other than a search engine it is the only reason the site exists. It is there to sell. That means it must be user friendly, it must be functional as well as pretty. It doesn't matter what your work is like if your site is hard to navigate... you will lose users, if it is confusing... you will lose users, if it is hard to read... you will lose users... if information they are looking for isn't present... you will lose users. Get the idea? Absolutely everything you do or don't do has the potential to lose users. The last thing you want to do is to automatically be losing a % of users just because of the website design.
I constantly update / tweak my website. I have in the past wanted my menu to read "First comes love, then comes marriage, then comes family" to denote couple, wedding and family photography. It LOST me users. Some just didn't get it or found it confusing. Going against what I wanted I ended up back at square one with simple, SEO and user friendly menu item names.
Websites on the whole are you playing the numbers game, you are trying to maximise your potential outcomes when the odds are stacked massively against you (have you seen how much competition is out there). I'm not saying minimalist sites don't work but 1) you have to get people to the site, 2) people have to be able to use it and 3) it MUST convert interest to sales.
I get a lot of good feedback from clients and potential clients for my website. More as time goes on because I listen to what they have to say about their experiences using it. I check my personal preferences at the door and do what works for the masses.
A website may be someone's first encounter with your business. You want people to associate your business with being clear, client friendly, easy to work with and some on. You start building that impression the moment someone lands on your home page. Done right you can have a sale 90% made before someone even clicks to get in touch.