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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 19 Sep 2014 (Friday) 17:17
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Where do you get your buisness cards printed?

 
Bokeh ­ Shooters
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Sep 20, 2014 22:21 |  #31

I agree, I was using the white card just as an example to prove my point. I also believe that presentation is key. If you have two equally thought out designs then it should not matter what printing company you use.


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jecottrell
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Sep 20, 2014 22:33 |  #32

Ratjack wrote in post #17168040 (external link)
So Moo cards cost about 10 times more than a printer such as Overnight Prints.
...
Will one be able to get 10 times more customers by using Moo cards? Will they be 10 times more likely to book that one customer they gave their card to?

I don't think you're applying the correct math to the problem.

Ratjack wrote in post #17168040 (external link)
So let's look at it this way...
Overnight Prints (400 cards): ~$18.04
Moo (400 cards): $200

Wouldn't it be more accurate to say...

If I book one more job that nets at least $181.97 because of the higher quality card, it's more profitable to spend the extra money?

If marketing is an expense, you're not doing it right.




  
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1000WordsPhotography
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Sep 21, 2014 09:52 |  #33

Again I use moo. I want to say the last 800 cards I bought were something like $200 maybe a touch more (I don't do the luxe cards as I didn't care as much for them, thats another story).

My business cards always solicit a comment and They get passed from customer to customer, they've been able to be jumping off points for conversations that have helped me close business. So for me I think its been completely worth it.


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SuffolkGal
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Sep 21, 2014 18:09 |  #34
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Ratjack wrote in post #17167982 (external link)
No, but neither do my business cards. Which is why I was trying to make a point. My work is what will be the factor in which a client will decide to book me or not.

All in all, business cards are just to give your information out. Maybe you should give out your information on bricks of gold. It will make a better impression and get you more business.

The main point of business cards is that they get seen BEFORE people you get booked or your work is seen.

They get passed around when existing customers give you referrals.

You are missing out on a great opportunity.




  
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memoriesoftomorrow
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Sep 21, 2014 18:35 |  #35

Are business cards worth it? Well that would be different for every business.

The real question is how is the ROI versus other forms of advertising?

I can spend $200 on business cards or $200 of Facebook advertising. The ROI on the business at best was lucky to be over $1.50 return for every $1 spent. On Facebook for every $1 I spend I make around $30.

Looking at one marketing spend in isolation whilst determining what your spend your be on it without comparing it to other marketing spending and their respective returns is a mistake many businesses make... and an easy way to waste money.


Peter

  
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Shane ­ W
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Sep 21, 2014 19:00 |  #36

Moo.om. I like them and I am not looking for an argument from anyone! Use who ever you like to print your cards. Or don't print any at all. The OP asked "where do you get your business cards", not "give me a ridiculous dissertation on your marketing theories".


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jecottrell
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Sep 21, 2014 19:18 |  #37

memoriesoftomorrow wrote in post #17169683 (external link)
The ROI on the business at best was lucky to be over $1.50 return for every $1 spent.

So, it's still not a loss for you.

And, wouldn't having a business card be considered a very large part of "acting like" a business?

I don't work in an industry where I have to rely on sales, but I do have to put forth a professional image. My employer does not provide business cards. I buy my own premium business cards to ensure that I don't end up in a situation where I look like an amateur.




  
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memoriesoftomorrow
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Sep 21, 2014 19:29 |  #38

jecottrell wrote in post #17169750 (external link)
So, it's still not a loss for you.

It isn't an efficient use of resources. Nor a spend I'm personally prepared to make. Quite frankly the return on them isn't worth the effort spent in designing them etc.

jecottrell wrote in post #17169750 (external link)
And, wouldn't having a business card be considered a very large part of "acting like" a business?

I don't remember reading a rule anywhere that said business cards were mandatory in order to be a business. You'd be surprised how much WOM comes from people asking why you don't have a business card and the impression it leaves them with when they find out why.

As an aside... you need a business card in your industry to present as a professional yet your employer doesn't provide them... your employer doesn't sound like they care too much about them... otherwise they'd have their hands in their pocket.


Peter

  
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HappySnapper90
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Sep 21, 2014 21:38 |  #39

jecottrell wrote:
=jecottrell;17168075

If marketing is an expense, you're not doing it right.

Marketing is an expense since it's not money coming in (income). Anything you pay for is an expense.




  
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1000WordsPhotography
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Sep 21, 2014 22:46 |  #40

memoriesoftomorrow wrote in post #17169773 (external link)
It isn't an efficient use of resources. Nor a spend I'm personally prepared to make. Quite frankly the return on them isn't worth the effort spent in designing them etc.

I don't remember reading a rule anywhere that said business cards were mandatory in order to be a business. You'd be surprised how much WOM comes from people asking why you don't have a business card and the impression it leaves them with when they find out why.

As an aside... you need a business card in your industry to present as a professional yet your employer doesn't provide them... your employer doesn't sound like they care too much about them... otherwise they'd have their hands in their pocket.

Every company I've ever worked for provided business cards and ever company I've ever owned provided them. I've never even come into contact with a legitimate employer that doesn't have them. Could just be me tho.


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jecottrell
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Sep 22, 2014 00:05 |  #41

memoriesoftomorrow wrote in post #17169773 (external link)
your employer doesn't sound like they care too much about them...

1000WordsPhotography wrote in post #17170146 (external link)
Every company I've ever worked for provided business cards and ever company I've ever owned provided them. I've never even come into contact with a legitimate employer that doesn't have them. Could just be me tho.

It's called the Federal Government. Does that require any further explanation?


HappySnapper90 wrote in post #17169999 (external link)
Marketing is an expense since it's not money coming in (income). Anything you pay for is an expense.

You're making the assumption that I used the term "expense" in the context of accounting.




  
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benji25
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Sep 22, 2014 09:34 |  #42

memoriesoftomorrow wrote in post #17169683 (external link)
Are business cards worth it? Well that would be different for every business.

The real question is how is the ROI versus other forms of advertising?

I can spend $200 on business cards or $200 of Facebook advertising. The ROI on the business at best was lucky to be over $1.50 return for every $1 spent. On Facebook for every $1 I spend I make around $30.

Looking at one marketing spend in isolation whilst determining what your spend your be on it without comparing it to other marketing spending and their respective returns is a mistake many businesses make... and an easy way to waste money.

To me they are two different things. yes technically they are both advertising for your company but IMO you need both. or maybe not business cards but something to hand someone quick if they want your information. For example, the other day I was shooting around downtown and these parents were taking a shot with a phone of their kid by an interesting piece of art. I walked up offered to take a shot of all of them and handed them a card telling to email me and I will send it to them.

Situations like that where you meet a potential client in person and want to give them your info. Pretty hard to give someone your facebook ad.


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1000WordsPhotography
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Sep 22, 2014 10:12 |  #43

[QUOTE=jecottrell;1717​0234]It's called the Federal Government. Does that require any further explanation?/QUOTE]
How this sentence impacts what I typed is beyond me but I'm simply going to bow out now as this thread has turned into something other than answers to the OPs questions.


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jecottrell
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Sep 22, 2014 12:02 |  #44

1000WordsPhotography wrote in post #17170870 (external link)
How this sentence impacts what I typed is beyond me but I'm simply going to bow out now as this thread has turned into something other than answers to the OPs questions.

I am employed by the government. They do many things that make little or no sense. When I interact with the public or colleagues I want to make the best impression possible. If I am asked for my contact information and I reply "do you have something to write with" or "look my office up on the web", I don't think that makes a very professional impression.

I'm sorry if you think that a discussion over whether using business cards at all is not relevant to "where" to have them printed. There's a lot of good ideas about many different things in this thread. Discussing what impression having no business cards vs. having a "cheap" business cards vs. having a "high dollar" business cards will aid the OP decide whether "where" to have a card printed is important.




  
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Boone13
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Sep 22, 2014 12:32 |  #45

Where you get your cards from comes down to personal preference and taste. It's factually impossible to say that a client who got card A wouldn't have booked had they received card B. A client wow'ing over your card doesn't mean they'll book, just as much as a client not saying anything doesn't mean they won't book.

I've received many business cards over the years and to be frank, I couldn't care less if they were a piece of paper or a one-ince thick card stock. I look deeper into the quality of work, not a business card, which IMO is meant to give you the means to contact the person.

You can argue first impression but I'd be hardpressed to believe that the cards y'all deem as cheap have that significant of a negative imapct to warrant going elsewhere.

No one can truly prove any one card being more effective than another unless you own a Delorean and can go back in time. :-)

I'm saying all of this for the OP's sake so that he/she can hopefully sift through the negative connotations that anything other than Moo has garnered and can make a decision on what will work best for them.


Some moments are too amazing to be ruined with words.

  
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Where do you get your buisness cards printed?
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