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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 12 Sep 2014 (Friday) 17:34
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Logo Redesign

 
Adam ­ Jones
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Sep 15, 2014 11:40 |  #16

Awesome comments! Thank you -- much appreciated. :-)

It can be hard for me to let go of a design motif sometimes. To be honest, I have been toying around with the thought of "hierarchy" within the font over the last few days so I'll definitely be giving that a try.

Thanks again!


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Adam ­ Jones
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Sep 15, 2014 18:37 |  #17

Limitations with the dog silhouette notwithstanding, here's the latest iteration! I'm still toying with keeping the dotted line in (it's really hard for me to let that go), and I like the new font. I've also made the dog slightly taller than the text to help it stand out. I thought that would bother me, but it doesn't -- although I'm not sure if that's a design faux pas.

IMAGE: http://i.imgur.com/c21iXMp.jpg

Also some context:

IMAGE: http://i.imgur.com/P895wrH.jpg

I've played around with some different silhouettes and haven't settled on anything I like, although I definitely see the collar getting lost when the image gets smaller as it is here. I haven't had a chance to try and incorporate a bust. My main hesitation to use a bust centers around the thought that they seem more formal than a playful full-body silhouette. I don't want everything to seem too formal.

Anyways, if you're still here, thanks for hanging around!

Anthony | Flickr (external link) | Blog (external link) | www.purplecollarphoto.​com (external link)

  
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madhatter04
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Sep 16, 2014 01:24 |  #18

Hey! I think that was a very positive change. I think that screenshot is much more engaging, the header is much lighter and conveys the necessary info, and what I assume would be the slideshow is engaging and enticing.

Regarding the design faux-pas of having the dog be taller than the text… poppycock. Ha! One of the first steps in being a good design / photo student is to realize that "rules" are just imaginary limits we put on ourselves that narrow our possibilities and vision before we even get started. There are general do's and don'ts, of course (like don't use Papyrus or Comic Sans) and conforming to certain rules was popular in the 90's, but design is becoming much more of a free-for-all of ideas these days.

I'm still of the camp that thinks that the version of the logo you use on that main page should just say "PURPLE COLLAR" (you'll have "pet photography" and whatnot as the title of the site on the bar and it will be evident by your slider)… perhaps try centering it with the dog icon's body? That's would I would try but I think you've made great progress here. Cheers!


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Adam ­ Jones
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Sep 17, 2014 17:14 |  #19

Okay, I think I'm finally nearing the end here. I paired a bold sans font for the business name with a smaller, spaced out slab for the tagline so I'm not hitting people over the head with pet photography and it plays a much smaller role in the logo overall, but still pairs the brand with pet photography. Not to mention I think the slab helps break-up the somewhat stodginess of two stacked, formal-looking sans fonts.

Does it work, or do I just like it because it's different and I'm tired of staring at fonts all day? ;-)a

(And yes, I know the fonts aren't lined up correctly -- not worried about getting everything perfect for mock-up purposes)

IMAGE: http://i.imgur.com/VezOFTn.jpg

IMAGE: http://i.imgur.com/Bo0U1nd.jpg

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madhatter04
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Sep 17, 2014 18:50 |  #20

I like it! I think the slab serif type is a nice accent to the strong sans you used in "Purple Collar."


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FarmerTed1971
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Sep 17, 2014 19:01 as a reply to  @ madhatter04's post |  #21

Much better.
If you really wanted the line back make it the collar and make it purple. Add the buckle in white.


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BLUEONION
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Sep 17, 2014 19:03 |  #22

I love that new font for "Purple Collar" but kind of still like the previous font for "Pet Photography"


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beano
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Sep 18, 2014 05:55 |  #23

I really don't like the 'C' in the new logo font. I do prefer the new font for 'Pet Photography' though.. ;)


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memoriesoftomorrow
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Sep 18, 2014 06:21 |  #24

Have you thought about making the "O" in Collar being a purple collar itself?


Peter

  
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Adam ­ Jones
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Sep 18, 2014 12:00 |  #25

Thanks all for the feedback!

BLUEONION wrote in post #17161933 (external link)
I love that new font for "Purple Collar" but kind of still like the previous font for "Pet Photography"

beano wrote in post #17162644 (external link)
I really don't like the 'C' in the new logo font. I do prefer the new font for 'Pet Photography' though.. ;)

Lol! You guys are killing me. :-) There's one other font for "Purple Collar" that I've tried that I'm digging, and that's Estandar Rounded. I'm trying to decide between it and the font used a few posts back, which is Tolyer.

Here's Estandar Rounded. What do you think? I think it seems just a tad more inviting, and I like the quirky "U".

IMAGE: http://i.imgur.com/oBf9DH9.jpg

memoriesoftomorrow wrote in post #17162673 (external link)
Have you thought about making the "O" in Collar being a purple collar itself?

I have thought about it and even tried a few things, but I haven't come up with a good solution yet.


Anthony | Flickr (external link) | Blog (external link) | www.purplecollarphoto.​com (external link)

  
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beano
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Sep 18, 2014 13:20 |  #26

You'll never please all of the people all of be time.. Hehe! ;)


Scott

  
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madhatter04
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Sep 18, 2014 19:32 |  #27

I think there is enough quirk in the "Pet Photography" portion and the newer version you posted has a bit too much going on now


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BLUEONION
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Sep 19, 2014 12:40 |  #28

I don't like your fonts on the latest post now...


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Adam ­ Jones
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Sep 24, 2014 15:23 |  #29

Thanks all for the feedback! I ended up settling on the first of the two most recent proposals.


Anthony | Flickr (external link) | Blog (external link) | www.purplecollarphoto.​com (external link)

  
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HappySnapper90
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Oct 02, 2014 21:27 |  #30

I agree with dropping "pet photography" from your logo and maybe even the dog.




  
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