Limitations with the dog silhouette notwithstanding, here's the latest iteration! I'm still toying with keeping the dotted line in (it's really hard for me to let that go), and I like the new font. I've also made the dog slightly taller than the text to help it stand out. I thought that would bother me, but it doesn't -- although I'm not sure if that's a design faux pas.
Also some context:
I've played around with some different silhouettes and haven't settled on anything I like, although I definitely see the collar getting lost when the image gets smaller as it is here. I haven't had a chance to try and incorporate a bust. My main hesitation to use a bust centers around the thought that they seem more formal than a playful full-body silhouette. I don't want everything to seem too formal.
Anyways, if you're still here, thanks for hanging around!