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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 10 Dec 2014 (Wednesday) 11:49
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Price of photography

 
mltn
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Dec 14, 2014 03:50 |  #16

Littlejon Dsgn wrote in post #17329170 (external link)
I get your points. Another thing to consider is not all photographers sell prints. We don't unless it is included in one of our special events we do 4 times a year. The rest of the time we do not offer prints.

OK cool, I don't really know what your special events 4 times a year could be, but I'm trying to help as a business oriented photographer. If you're cool with leaving money on the table, then please go wild. I too used to be too lazy to offer prints, but it only requires a bit of set up with a good hosting site to get your galleries up and running.




  
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Littlejon ­ Dsgn
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Dec 14, 2014 12:01 |  #17

mltn wrote in post #17331281 (external link)
OK cool, I don't really know what your special events 4 times a year could be, but I'm trying to help as a business oriented photographer. If you're cool with leaving money on the table, then please go wild. I too used to be too lazy to offer prints, but it only requires a bit of set up with a good hosting site to get your galleries up and running.

I don't think being lazy is way. We offered prints for a good while and never sold much in that way. Every customer we had and talked to wanted digital. As a business owner we have realized not every client is the same. If a customer asks about prints we are happy to put together a package but that hardly ever happens.

I have yet to wrap up a job and feel I left money on the table.




  
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figo
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Dec 15, 2014 14:06 |  #18

Just offered the low-res (FB Twitter special) and it seems to be popular. Priced it under $10 and I've sold a few already.


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Road ­ Dog
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Dec 18, 2014 01:11 |  #19

Alveric wrote in post #17324731 (external link)
Regardless, the photos better be poor quality at that price.

That's the single worst piece of photo advice I've ever read.

If you're charging money for photos, those photos should never be "poor quality".

I always try to give my clients the best images I can, regardless of the price. That way my name is never associated with "poor quality".


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Road ­ Dog
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Dec 18, 2014 01:12 |  #20

Occasionally, I shoot for a retirement community here. I charge them $65.00 per image for a digital image...


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Alveric
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Post edited over 3 years ago by Alveric.
     
Dec 20, 2014 13:05 |  #21

Road Dog wrote in post #17339052 (external link)
That's the single worst piece of photo advice I've ever read.

If you're charging money for photos, those photos should never be "poor quality".

I always try to give my clients the best images I can, regardless of the price. That way my name is never associated with "poor quality".

You need to turn on your sarcasm detector, mate.;-)a That 'advice' can then be rephrased as 'don't even bother shooting'.

I always strive for quality even if the client's ripping me off.


'The success of the second-rate is deplorable in itself; but it is more deplorable in that it very often obscures the genuine masterpiece. If the crowd runs after the false, it must neglect the true.' —Arthur Machen
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figo
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Dec 20, 2014 20:01 |  #22

Interesting reactions. I may have to revaluate my low-res option.


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NetJohn
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Dec 21, 2014 13:35 |  #23

Really depends on your business model and how the event/sport is performed.

I've sold a CD of print-ready images for normally $50, and was willing to go as low as $10. Yep, typically 50+ images on each CD.

However, I was moving $50 CDs at such a rate that I was having a hard time keeping up. 200+ CDs at that price at an decent event. I think the most was over 250 for a weekend. You do the math and figure out if it was worth my time or not. I paid my 3 to 6 photographers well; my direct costs were fairly limited to labor and minimal material. I tried a higher price point only to see sales drop. At $50 per CD, they were MOVING.

And the $10 per CD? Think 1800+ participants and the CD built into the cost of entry. That's 100% market penetration and $18k+ in guaranteed sales for a one-weekend event.

So as I said, the price really depends.

NJ


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CanonCameraFan
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Post edited over 3 years ago by CanonCameraFan.
     
Dec 27, 2014 10:38 as a reply to  @ NetJohn's post |  #24

At $10 per CD, how did you distribute or present the CD's? Are they printed with art work?

I do some shooting at my kids High School Performances and a friends monthly church concerts. Simply for the thrill of it, not business at all. I decided to distribute a set to the teacher (or visiting band/school club members) and would use Printable CD-R's. Cost of distribution got to be an issue, so now use Flickr. Flickr is so instant and free. No printing and no postage required. For a paying Event, CD's would have blossomed to :

Own a CD Printer (had simply borrowed from our church for such low runs as for nearby school...)
Cost of Printable CD-R's
Ink
CD Sleeves
Mailers
Postage
Addressing Time
Pay for professional Printer Service and Mailing vs local/home printing.

Cost of distribution is often greater than mfg for many products we buy as consumers. I could imagine cost to have done would be at least $4 to $5, which would still leave $9K gross margin?


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http://www.flickr.com/​photos/johnebersole/se​ts/ (external link)

  
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Price of photography
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