As someone who has been taking pictures at local short tracks for many years as GWC, I always concentrated on victory lane and on track action. Last year I was asked to fill in as the "official" track photog and will be doing it in 2015.
Anyhow, in order to get my presence known and for fun during the off season, I started a FB page and post a few a day. Hoping I might sell a few and laying groundwork for next year.
Some of the pics that get the most comments are those of non race car stuff like track staff, general pit shots etc. Recently the long time beer vendor in the stands passed away, and it was apparent how many people interacted with him and how he was part of the race atmosphere.
I realized that those candid shots are just as important to many people as the ones of cars, so promised myself to broaden my horizons. I have no expectations that anyone will buy a picture of those types of shots, but they do mean a lot to people and rekindle memories.