With any press printed pieces you need to deal with two parameters:
1. The DOT per inch, which is a characteristic embedded within the file, which tells the offset press the density of ink dots to print a photo. For your own experience with this parameter, think of your local newspaper vs.a copy of National Geographic...the local paper photos are very low quality while the National Geographic and Sports Illustrated ones are pretty high quality and fairly 'realistic'...that is entirely due to the number of inkdots that make up the photo, and NOT the PIXEL COUNT of the photo! You might have seen the swimsuit controversial pictures in the newspaper, which are very much lower in quality than the SI images in the magazine!
2. The PIXELS per inch defines the amount of detail within the photo and how 'sharp' the photo appears to the viewer, and also may exaggerate the 'stair step' rendition of any edges running not perfectly vertical or horizontal in the photo.
Unfortunately all too many press printers confuse the two parameters above. Their thinking for a very long time is about the 'screen' or the density of dots that make up the halftone dots of ink rendition of a photograph...low dot screen used for newsprint typically, high dot screen used for National Geographic and Sports Illustrated.
WinDancerKnives wrote:
Sent the copy in and it came back with a note saying the image must be at least 300 pixels per inch. Mine was 160.
Was that the 'dpi' parameter within the embedded EXIF data, or was it lack of true image resolution? If your photo was only 1600 pixels tall and would print 10" tall on the final page of the brochure being printed, that is 160 PIXELS per inch (point #2 above), regardless of the inkDOT density value (point #1 above) buried within the EXIF of that file.