Not everything in the world is relative or subjective. It's not 'to me', or to anyone else. It's absolute.
It's a technology which gives you blacker blacks *and* brighter whites - the brightness of the brightest-achievable white is also brighter in absolute terms, not just in comparison to the darkest achievable black. So, whether you want contrast, DR or just brghtness, it still does better than any LCD.