David Arbogast wrote in post #17550504
Other than Canon's lowest-end APS-C DSLR line when has Canon ever made a camera with a short product cycle? Where is the historical precedent? We are still waiting for a 5D IV announcement. I recall predictions for a short cycle for the 5D III after the D800 was released. It has already been nearly a year since the D810 was released and still no 5D IV. Canon just doesn't seem to do short product cycles even when seems crazy not to.
I'm not sure about this, but when have they introduced a brand new sensor into an existing body without making any other changes to the camera? Is that without similar precedent? If so, then i can imagine a shortened product cycle, as said, because of clearly very little R&D over the actual sensor itself.
i don't think they are interested in changing long term marketing strategies on a whim, or in this case, due to external changes in the market. So I don't think they were going to speed up a planned 5D replacement product cycle that was probably 12-18 months out when the D810 was introduced. How much time could have been gained?
I do wonder if maybe the 50MP sensor was sped out the door. Its possible that they decided to just stick it in an existing body and forgo the R&D required for a new body, focus system, Dual ISO, etc. Then they give those technologies another 6 months of testing and development before sticking them in a 5D IV. In fact they may have put resources into the 5Ds/r at the expense of the 5DIV in an attempt to keep up with the market and quell the gear head masses.
edit: so if the original plan was to intro the 5D IV and then 6 months later stick a 50MP sensor into it, they may have switched the two knowing that once the sales on the 5D IV slowed a bit they would give a quick update to the 5Ds/r to get it into the new 5D IV body.
PSA: The above post may contain sarcasm, reply at your own risk | Not in gear database: Auto Sears 50mm 2.0 / 3x CL-360, Nikon SB-28, SunPak auto 322 D, Minolta 20