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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 29 Dec 2014 (Monday) 11:37
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Anyone using Fine Art America?

 
Picture ­ North ­ Carolina
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Post edited over 3 years ago by Picture North Carolina. (3 edits in all)
     
Jun 16, 2015 10:13 |  #16

Vcize wrote in post #17366700 (external link)
They have a base price for each product and you set the "markup" for your product.

This is wrong and misleading. For print products (unframed prints, framed prints, canvas, metal, acrylic) you set the markup for each SIZE, not product.

Example (NOT using real numbers):

Base price of unframed paper print - 8 x 10 - $10
Base price of metal print - 8 x 10 - $50
Your markup for SIZE - 8 x 10 - $5

Your 8 x 10 paper print will sell for $15, a metal for $55.

The inability to configure markups for different products is one of the biggest complaints voiced on Fine art america about their pricing system. It creates situations where some products are overpriced or underpriced, with no ability to configure a right price for all products.

Example:

Normally, the markup on a canvas or metal print would be more than on an unframed paper print. You might markeup a 24 x 36 paper print $40 but a 24 x 36 canvas $150. But you can't on fine art america because you can only markup a size. So if you price markeup low for the 24x36 paper print ($40) it also means the 24x36 canvas will only be marked up $40. But if you set the markup higher (as would be normal for a canvas, metal, or acrylic), then the paper print price becomes inflated.

It creates situations where a 24x36 canvas might be priced and accepted by a buyer at $375 but the same size paper print might then be priced at $305 which might not be acceptable to a buyer. In other words, the only pricing choice you have is to overprice the paper prints or underprice other mediums such as canvas, metal, and acrylic.


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magoosmc
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Jun 16, 2015 21:23 |  #17

Since starting this thread I have opened both a Fine Art America site as well as a Zenfolio site. I started the FAA site first, but the pricing issues and the fact that they limit the number of photos that you can post within a given time frame ("We want to be known for quality versus quantity") lead me to look for other options. I decided that Zenfolio provided the best options and most flexibility. Their customer service is great, they have excellent instructional videos and offer a wide variety of fulfillment options. As far as pricing, any hosting option is going to grab a piece of your pie - they seem to offer several solutions that keep your work affordable and still profitable.


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Picture ­ North ­ Carolina
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Post edited over 3 years ago by Picture North Carolina.
     
Jun 17, 2015 06:04 |  #18

magoosmc wrote in post #17599965 (external link)
fine art america ... the fact that they limit the number of photos that you can post within a given time frame...

A new one on me. Do you have a premium ($$$) account? I've never run across this, but then again, I have probably never tried to upload more than three or five on a given day.

magoosmc wrote in post #17599965 (external link)
... I started the FAA site first, but the pricing issues....

One additional pricing bummer not mention in my post above is that because pricing is determined by size, not product, you cannot control which print products you sell. It's either all or nothing.

Example:
Say you want to offer canvas prints only. You cannot do that on fine art america. As soon as you enter a price into any given size, that size will be available in all print products (prints, framed prints, canvas, metal, acrylic) whether you want to offer all products or not.


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Picture ­ North ­ Carolina
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Jun 18, 2015 06:56 |  #19

I received a PM from a POTNer asking about fine art america and I thought answering here may benefit others. I will not divulge the identity of the person.

Among other things, he asked about promotion and offering lower pricing to friends than to the general buyer.

Promotion:
As far as promoting your work, the FAA people regularly advise that external promotions are key to sales, not to depend upon the FAA search. If you exhibit and sell on FAA you should spend time promoting your work on social media and otherwise.

Pricing:
As to (lower) pricing to friends, can't do that. There is no way to have two different pricing structures. The only way you can do that on faa is to offer friends and family a private discount code. But some important points about the code:

1. they discount your profit margin, not the entire product. Example: base price = $50, your markup = $50, discount code of $25. The $25 will be subtracted solely from your profit margin. Fine art america does not discount anything on their end when using codes.

2. Discount codes can only be an amount, not a percentage. This can cause problems. Example, your markup on a size your friend wants is $100. You give them a $50 discount code. But when ordering, they change their mind and order a smaller size - where your markup is $50. The discount code will still work which means you get nothing - no profit.

Best way to cater to friends and family is to find out what they want, invoice with your own paypal account, then order off faa with your artist discount and drop ship to them.

Hope that helped.


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Tom ­ Reichner
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Jun 21, 2015 20:24 |  #20

I have a couple dozen images on Fine Art America. I first started my FAA account almost exactly one year ago. I think it is a really good service in that you don't have to be bothered with dreadful stuff like ordering prints, doing framing and matting, etc. You just send your clients to FAA, FAA takes the orders, does the printing, matting, framing, and mails it to your client. And you get a deposit into your PayPal account each month. The transactions themselves are as easy as licensing images via a stock agency.


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"Fare" and "fair" are different words with completely different meanings - please use the correct one. The proper expression is "moot point", NOT "mute point".

  
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Anyone using Fine Art America?
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