They have a base price for each product and you set the "markup" for your product.
This is wrong and misleading. For print products (unframed prints, framed prints, canvas, metal, acrylic) you set the markup for each SIZE, not product.
Example (NOT using real numbers):
Base price of unframed paper print - 8 x 10 - $10
Base price of metal print - 8 x 10 - $50
Your markup for SIZE - 8 x 10 - $5
Your 8 x 10 paper print will sell for $15, a metal for $55.
The inability to configure markups for different products is one of the biggest complaints voiced on Fine art america about their pricing system. It creates situations where some products are overpriced or underpriced, with no ability to configure a right price for all products.
Normally, the markup on a canvas or metal print would be more than on an unframed paper print. You might markeup a 24 x 36 paper print $40 but a 24 x 36 canvas $150. But you can't on fine art america because you can only markup a size. So if you price markeup low for the 24x36 paper print ($40) it also means the 24x36 canvas will only be marked up $40. But if you set the markup higher (as would be normal for a canvas, metal, or acrylic), then the paper print price becomes inflated.
It creates situations where a 24x36 canvas might be priced and accepted by a buyer at $375 but the same size paper print might then be priced at $305 which might not be acceptable to a buyer. In other words, the only pricing choice you have is to overprice the paper prints or underprice other mediums such as canvas, metal, and acrylic.