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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 14 Aug 2015 (Friday) 20:07
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Marketing to High School Seniors for FREE

 
BlakeC
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Sep 24, 2015 09:27 |  #16

With no marketing budget, your best bet is to go to the source - the parents. Go to some local events, practices, etc. Take photos of whats going on and offer them up for free. Hand out your cards to the parents and get a good rapport going with them. As long as the images you offer up for free are good, the parents will choose someone they have interacted with, like, and trust over some random person that ran an ad. Network it!

If you have a decent portfolio, throw some ads on craigslist.


Blake C
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RandallB
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Sep 24, 2015 13:38 |  #17

the flying moose wrote in post #17719672 (external link)
That's the exact opposite in my experience. I remember my grad and senior photos. My parents wanted them and I didn't. I went for them. If they didn't push it, I wouldn't have bothered. Stuff like that doesn't seem to be a big of deal like that in Canada I have found.

I wish senior photos were a big deal in Canada- it seems like a fun and profitable niche.


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Littlejon ­ Dsgn
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Sep 24, 2015 13:48 |  #18

RandallB wrote in post #17720359 (external link)
I wish senior photos were a big deal in Canada- it seems like a fun and profitable niche.

In my neck of the woods I would not say its highly profitable unless you can make it into the top tier. It tends to be where every person with an entry level camera starts out. I am thinking about removing it from my offerings all together. All I ever see and hear is so and so's mom/dad/brother/uncle did mine for free, I could ask them to do yours too.




  
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BlakeC
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Sep 24, 2015 14:08 |  #19

Littlejon Dsgn wrote in post #17720367 (external link)
In my neck of the woods I would not say its highly profitable unless you can make it into the top tier. It tends to be where every person with an entry level camera starts out. I am thinking about removing it from my offerings all together. All I ever see and hear is so and so's mom/dad/brother/uncle did mine for free, I could ask them to do yours too.

Same here. Around here, seniors are shooting other seniors. Many do it for free or under $50 and supply all the RAWs and copyrights. Quality doesn't seem to be as much of a concern with parents as money is.


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the ­ flying ­ moose
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Sep 24, 2015 15:09 |  #20

Littlejon Dsgn wrote in post #17720060 (external link)
I think it depends a lot on the gender of the student. Guys tend to not care so much about senior photos, the girls on the other hand tend to care a great deal.

Again, that depends on your location. I thought about getting into the senior portraits as no one in town offered them. I had responses range from "no thanks" to "that's a thing?" to "seriously, people actually get those done?".

All I know is my experience and that leads me to believe, in my area anyhow, senior photos are not even on the radar of students.




  
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BlakeC
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Sep 24, 2015 15:36 |  #21

the flying moose wrote in post #17720474 (external link)
Again, that depends on your location. I thought about getting into the senior portraits as no one in town offered them. I had responses range from "no thanks" to "that's a thing?" to "seriously, people actually get those done?".

All I know is my experience and that leads me to believe, in my area anyhow, senior photos are not even on the radar of students.

Do the schools not do yearbooks there? Here they are required to turn in a photo for the yearbook.


Blake C
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Littlejon ­ Dsgn
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Sep 24, 2015 15:49 |  #22

BlakeC wrote in post #17720502 (external link)
Do the schools not do yearbooks there? Here they are required to turn in a photo for the yearbook.

Here as well, or the school uses the one from their school pictures (the one they use for ID cards and what not at school).




  
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the ­ flying ­ moose
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Sep 25, 2015 01:19 |  #23

BlakeC wrote in post #17720502 (external link)
Do the schools not do yearbooks there? Here they are required to turn in a photo for the yearbook.

Not all of them and Grade 8 was the only year of high school I attended that actually had a yearbook, they just had a guy come in and do photos like you would have gotten in elementary school. Also, you had the choice of opting out and it was not required to even be in the yearbook. I didn't even get mine done. Grade 9, they didn't do one because nearly half the students of the school in the previous year didn't bother with the photos and the yearbooks did not sell at all. Personally, I don't see the need of a book of photos of people I barely knew or talked to throughout my high school career.




  
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