So i am trying to figure out a pricing for a image use for a government agency.
I have a image they want to use. It will be printed in a 8.5x7.5 flyer/mailer. It will be folder in half and the front fold will be 8.5x3.75. The image will be on the front fold of the flyer, full color, approximately 1.875x2.5 in size. This flyer will go out to 250,000 mailers with a potential printing of 1mil to reach all 833,000 customers.
The same flyer will be used on their website for up to 2 years. My image will be one of 3 images on the front page of the flyer (exact layout not known). If it similar to past flyers they did, it will most likely be near the middle to lower half, but still fully visible.
This is a profit center for this department, as they bring in money, but will be used to market changing rates. There will be no photo credit.
I do not know their overall budget for marketing...
I feel .02 a print or $5000 for the flyer and online is fair.
If there is a need to negotiate, I am looking for other examples that can be found online for this usage, so I may reference them if needed for examples. Can anyone help? Concrete examples will help me with dealing with this group.