I'm a real-estate photographer that has been in the business for a few years but mostly stick to shooting residential real-estate. I was offered a job from a broker that I have been working very closely with since day 1 to go and shoot local landmarks/highlights. The job is done but I'm having a difficult time pricing it and just looking for some opinions. The job included the following: 55 still images, 10 aerial images (from 3 different locations) and 15-20 different locations. Everything was shot within a 20 mile radius. The images have no expiration and it was under strict instructions that they cannot be sold to any competing offices. The images will be put into a database for the entire office to pull from and use for listings (80 or so agents, probably 30 full time) and will also be used for online + print advertising (local magazines, newspaper, mailers, etc.). Basically, the way I'm thinking about pricing it is charging $25 per image and $50 for the aerials. This comes to approx. $1875 before tax. I personally feel like this number is about right but I've asked a few others and they think it's too low and should be more in the $2,500. For the record, my standard rate per picture for residential real-estate is about $5.60 so at $25 I'm about 4.5x's my normal price. I don't want to throw a huge number out there and potentially hurt the relationship since I was trusted enough to do this without a budget. Actually, when I brought up the word budget he calmly said "We don't have to talk about that. I trust you" and that was the end of it.
Any one have any experience with pricing this type of work?