markd61 wrote in post #17869204
I have no experience in using Houzz to find clients. It seems that it is a site that gets a lot of Pinterest type viewers. Homeowners looking for designers and contractors and not peripheral professionals.
I spend a lot of time marketing directly to realtors, architects, designers and in-house sales teams at country clubs.
I just threw my stuff up in Houzz and initially hadn't considered it a strong marketing asset, but after I got a little attention with no effort, it's worth a shot to try a bit more. I wanted to gather a list of businesses to market to, and it dawned on me that many of these people are on Houzz already, which greatly simplifies that aspect.
I do agree that in person meetings are best. What are your marketing strategies in person? Are you focusing on the quality of your product only? Or do you offer financial incentive upfront? Do you compare yourself to the local competition in any way?
I am intrigued by working on spec, as I can always use the portfolio shots. However I've found that some people won't put all of their creative energy into such a shoot, which can lead to a much lower quality product. When they're paying $X,XXX, they have to put in a lot of effort in terms of staging, styling, and on-site feedback to get the strongest images for their buck. Have you experienced this at all?
Thanks for the great feedback!
cccc wrote in post #17870810
I have about 15 reviews on my Houzz profile and it has converted a few "lookers" into clients for me. I asked these new clients how they found me and they replied "You have the best reviews on Houzz in the area!"
If you want to use Houzz, make sure your clients are reviewing you.
This makes a lot of sense, I'll have to get cracking on this, thanks for sharing!