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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 28 Jan 2016 (Thursday) 18:08
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Selling images to local businesses

 
njstacker22
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Jan 28, 2016 18:08 |  #1

I am a real-estate photographer and over the summer I was asked to do a large community shoot for a local broker. This included images of local parks, stadiums, businesses and other attractions. During this shoot I ended up getting a few really nice shots of local businesses. As I sit here in the month of January and work has become slow I'm thinking of reaching out to some of these businesses to offer them usage of images that I have but I do have a few questions. For starters, is this frowned upon to solicit work that's already been completed? Is this common practice? I don't want to reach out to these businesses and have it backfire on me with them claiming that I infringed on them in any sort of way.

Looking for some thoughts and/or suggestions on if this is something that is worth considering. I shoot a ton of local real-estate but not much commercial work.


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Dan ­ Marchant
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Jan 28, 2016 21:14 |  #2

The entire stock photo industry is based on what you are talking about - take photos on spec and license them later. As it is the business themselves that you intend to license them to there won't be any infringement of any sort - they are allowed to use their own logo etc in promoting their business.


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Scott ­ Spellman
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Jan 29, 2016 07:56 |  #3

My main concern would be to ask your prior client( the local broker) if they have any concerns. Many commercial clients want the images they paid you for to be exclusive, or at the least not used by their competition. This may not have been a clear discussion when you did the assignment, but it is far easier to keep an existing client happy vs finding new ones.

For other local establishments or if you happen to take new exterior photos- there are no concerns over "infringement". However, you will often find that most businesses will simply never pay for non-commissioned photography especially if the price is substantial. Instead of offering existing photos for licensing, you will probably get more sales by using the photos for your portfolio in general advertising.




  
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njstacker22
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Jan 29, 2016 08:38 |  #4

Scott Spellman wrote in post #17877482 (external link)
My main concern would be to ask your prior client( the local broker) if they have any concerns. Many commercial clients want the images they paid you for to be exclusive, or at the least not used by their competition. This may not have been a clear discussion when you did the assignment, but it is far easier to keep an existing client happy vs finding new ones.

That is a great thought. The terms were very clear when I did the project that the images would not be licensed or sold to any competing brokers/agents. However, it was discussed about usage by the businesses and they were perfectly fine with that. If anything, I think if a business picked up the image they may be upset that a local RE office may be using the same one for advertisement.


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Selling images to local businesses
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