Obey wrote in post #17912837
Industry average is 2% click through, with 2% of that buying a product.
So if someone has 200,000 Instagram followers and they do a sponsored post, about 4,000 people will follow up. From there you have about 80 people that will buy the product.
Obviously engagement is different on everyone's Instagram and number of comments they receive plays a factor, but just using industry averages for this.
Industry average for Instagram CTR is substantially lower than that. Engagement (likes and comments) may be around that, but if you have an actual landing page / short URL / link in a profile, the CTR is way below that.
While subscriber count is important, subscriber engagement is equally if not more important. Many companies who pursue 'influencer marketing' opportunities (like those with Instagram / Twitter "social influencers / celebrities") will very closely compare not just your follower count but the average number of likes & comments per post to other people. Also, they will 'bucket' you into a category or vertical based on what you often post about, what content is most engaging, etc.
Mike Photo wrote in post #17913300
I'd also add that Youtube can be a great tool for paying for the cost of your travels. I know several successful youtubers who were not Photographer/videographers but traveled a lot and started just recording their experiences and giving tips on how they traveled. Now they are full time travel bloggers and shoot video and images all over the world for clients. Youtube gave them the ability to provide a product and build an audience before they had the skill to offer something to clients. As photographers we already have the skill but often lack the knowledge to market ourselves.
I think a lot of photographers also forget that there is a large market of people that want to be like you or live your life so sharing your experiences on Instagram and youtube can build that large following to make that extra money.
Youtube is also a great opportunity. Their pay rate is a bit more clearly defined as they are the ones paying you (versus IG / Twitter where the brands negotiate rates outside of a standard marketplace). But again, until you get 100k subscribers, and average more than 100k views per video (ideally within 1 to 2 weeks of posting the video), you likely won't make enough to live off of.
Keep in mind that with each platform (IG, Twitter, Youtube, vine, snapchat, *insert the next big thing here*, etc) there are very specific strategies that work well for each of them, and they are very different. Time of day of posts, length of posts, headlines, hashtags, linking to things, etc all vary with each platform based on how the content is consumed (and the demographics of each platform). You can't (and shouldn't) just think there's a single best approach to push content to 4 or 5 different platforms and think it will work well universally. You'll need to research each platform, perform some A/B tests, and perfect the art. Again, this is all done while you build your organic following, which is very important to create long term engagement.
EOS-Mike wrote in post #17913312
How does that work? A person gets a certain amount of Instagram followers and then sponsors contact you to offer?
Yup. Usually, part of building a following means people will start to look to you as a SME (subject matter expert). If a fashion brand has some marketing budget earmarked for social influencers, they will look at who their own employees are already following on their personal accounts, who's trending with specific hashtags, etc. Off the top of your head, if someone asks you who your favorite photographer on Instagram is, chances are, you have a favorite. If you are an electronics geek, you'll likely have a geeky instagram and/or media outlet that you follow. For someone who likes to travel (or dreams of traveling), they likely have a list of people they follow to see images that they can dream or aspire to be able to experience in person. Brands know who these people are, and will reach out directly to discuss rates, promotion plans, etc. There's often weeks or months of negotiations, proposals, revisions, approvals, paperwork, etc that happen before you see each post. Then after each post, there's the follow up - reporting on what actually happened (views, likes, comments, etc), invoicing, etc. It's not as cut and dry as a brand asks you to make a post, you make the post, and the money shows up the next day. At any given time, a typical 'influencer' will be courting or discussing things with anywhere from 5 to 20 opportunities. Some may never pan out, some may go from "hey, what are your rates for a post" to an actual post in a matter of days. But it's far from a quick, easy, or well documented process for 'new' influencers.