Nathan wrote in post #17946003
I'm a little confused by Hilbig's explanation about the Fun Factor. I haven't watched that part of the presentation, though. However, what's the difference between saying a smartphone's "fun factor" is the cause behind declining camera sales versus a smartphone being the cause? Again, I may be missing the point because I'm guessing at what his reasoning is. I have to watch the rest of the video..
IIRC, the 'fun factor' is related inversely to the difficulty of use of the camera and its controls and menu system, according to Hilbig. The 'fun factor' is not present for the dSLR, so its adoption by casual users (snapshooters) is not motivated...possible new users are inclined NOT to purchase because it is 'too hard to use' Admittedly, unlike the SLRs of the past, dSLRs have these non-intuitive, layered menu options in which it is hard to find how to turn on some feature you know is there, but cannot find. And each camera is different, so moving from one to another is challenging.
(hmmm...starting to sound like modern cars with these damn menu and controller options!)...you USED TO be able to jump in a rental and find the headlight switch in the dark on the first day you have the car, or to adjust the dash illumination, but that is very hard to do with menus in a strange car! I wonder when we will see a decline in car sales, like the dSLR decline?! )