Alright I need some advice from everyone here. I've been doing a lot of work lately for custom home builders and vacation home companies more than real estate agents so I've run into an issue I didn't expect as much. Around here, there is a huge untapped market with awful architectural photographers (I wouldn't even call them that...single flash exposures is all you see). Without sounding cocky, I feel I am the best architectural photographer in the city, maybe even this half of the state and have yet to see better work. (Mind you my city is only 130,00 ish people, and the market expands into neighboring states in a very rural low density population).
I did a home for a builder who gave the photos to a local custom steel company to use since they put a lot of work in the house. I told him its not transfering to 3rd parties, modified a license I found, so that that is clear. He's paying me a separate licensing fee for their use now, which is fine, but going forward, does anyone have any ideas on a pricing structure for properties shot for commercial (many times multiple) companies? The home builder wants me to charge him a flat rate fee, and that gives him a license and the ability to transfer it to other contractors he used without having to send everyone through me.
I want my services to feel like a partnership with my clients where my images are easily shared with other parties. For that goal, I would offer a restricted rate of 1X and an unrestricted rate of 1.25X or 25% for a license to transfer to any third party. To me, it is far better to slightly increase my pricing for a valued client and do more work at my full rate for new clients than to manage the paperwork of licensing to every requested party.
There was a time when it was appropriate to use complicated licensing structures, but today nobody really understands it. A simple working partnership will bring you far more rewards.