My grandkids don't keep the binky in as new babies either...it really takes them a couple of months to get the hang of them. However, my daughter & I were adamant on making them take it as it was the only thing that soothed them. I shove it in & hold it there until they take hold of it & hold it in place until they are asleep. Ella is still very needy with hers; Tristan had his just taken away before he was 2 1/2. Easier to get rid of than the thumb.