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FORUMS Photography Talk by Genre Architecture, Real-Estate & Buildings Talk 
Thread started 12 Oct 2016 (Wednesday) 12:47
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Real-Estate (homes) approach...

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Joined Aug 2012
Location: OC, California
Oct 12, 2016 12:47 |  #1

Anyone ever tried or think that it might be a good idea to hire models to stage in your photographs? Would seeing a good looking couple sharing a bottle of wine and a laugh in the kitchen area improve on a picture of an empty kitchen? How about seeing someone actually sitting in the wine cellar actually smoking a cigar and drinking a cognac? A couple out at the pool?

This idea would be geared for the high end luxury homes. Not sure if anyone does this, if it's cost effective, or actually a bad idea. I also think that people looking at pictures want to project themselves in their future space, and not see people already there.


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Scott ­ Spellman
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Post edited over 2 years ago by Scott Spellman. (2 edits in all)
Oct 16, 2016 23:20 |  #2

I have shot 5 very high end properties ($1M+ ) with models, but none of my other real estate agents has asked or wanted to pay extra for model talent.

Asking photographers about this is completely irelevant. Ask your clients instead.

2,017 posts
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Joined Dec 2008
Location: Sacramento, CA
Oct 21, 2016 13:33 |  #3

I've seen it in more video oriented work. Definitely worth a shot if you have a client who wants to pay!

Reader's Digest Condensed version of War and Peace [POTN Vol 1]
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Location: Belmont, CA
Post edited over 2 years ago by Wilt. (2 edits in all)
Oct 22, 2016 15:42 |  #4

If you think about the PURPOSE OF STAGING, it is to get the owners' belongings out of the place, so that potiential buyers can imagine it to be their own. Impersonalized furniture vs. photos of owners and relatives and friends.

So then I have to wonder if having models in the shot interferes with potential buyers being able to envision the place as THEIRS. ?

Buyers often seem to lack imagination...they often "don't like a place because..." and seem unable to imagine the place the way THEY WANT it to be. So would someone else enjoy the place in a photo prevent them from imagining themselves in place of the models?!

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119 posts
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Joined May 2016
Oct 27, 2016 07:56 |  #5

Scott Spellman wrote in post #18158838 (external link)
Asking photographers about this is completely relevant. Ask your clients instead.


If your clients aren't on board hiring the models in the first place convincing them after the fact is a gamble. I've watched art directors be incredible picky both on set and after the fact. Let the client make the decision upfront.

How much do you get paid to be thinking of fronting the cost of talent?

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PECE ­ Photo
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Joined May 2015
Nov 22, 2016 18:48 |  #6

Models would be great if used properly. The mls systems don't allow that, but the agent could use the photos in brochures and all other marketing.

I personally believe Real Estate photography is still very much in development mode. People just don't know yet what works in my opinion. Models would sell spaces amazingly by creating that mood and emotion needed to get a buyer worked up. There's just a lot of dogma right now in the real estate photography industry.

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Ty ­ G
136 posts
Joined Mar 2008
Sep 22, 2017 00:20 |  #7

I am a realtor as well as photographer here in Colorado. Our MLS in Colorado will NOT allow any people in listing photos. That may be a NAR rule.

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Real-Estate (homes) approach...
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