Foodguy wrote in post #18215726
The FTC gets involved in the US. They approve retail package designs and is the reason that the catch-all phrase 'serving suggestion' is on most packaging. That phrase covers a lot of ground. I've had to certify the photography on lots of packages that the photos are representative of the product and food stylists have had to verify that the food was cooked in accordance with package instructions...(even if it's simply opening an oven door insert food, take out and put on the set)...but those were internal documents for the manufacturers to cover their butts. Generally speaking for packaging work, the food that's depicted on the front is what's inside (even if the food in the photo has been 'massaged' to look it's best). For advertising/pop/editorial, it's still the wild west with few rules.
I remember an art director coming into the studio in great distress because the FTC had made a big deal with a soup manufacturer because they were using marbles in the broth to make the veggies, etc. stand up out in the pictures.
The company began using pictures of all the ingredients on a chopping block for its packaging art.
Even at the time, I appreciated the desire to ensure that the pictures were reasonably accurate depictions of the product.
As for ice cream, it was usually mashed potatoes so the hot lights wouldn't turn it into a blob.