Well, unlike Arsobe, Phase One isn't 'automatically' ramming the updates down anyone's throat. A good approach for those running older computers that might not be able to handle the upgrade. Now, maybe CrappyCloud's algorithms automatically detect whether a machine meets the optimal requirements and bypasses updates if it doesn't: I don't know—it'd be nice if someone clarified that.
I reiterate that Phase One forces no one to upgrade: no pesky pop-ups, no E-mails other than that of the announcement, no threats that one's current version is obsolete, no software suddenly stopping working. You can download the trial and roll back if you don't like it. As a matter of fact, newer versions of CaptureOne are installed onto a new folder: they do not touch the previous installations, they only read your preferences files and create new ones in the newer version's own folder. How's that for non-intrusiveness?
I'm still running version 8 just fine. And I will wait to pull the trigger on v. 10 till I check PhaseOne's forums to see how the ones who did upgrade are doing and if there are any major issues.