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Thread started 14 Apr 2017 (Friday) 13:41
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Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market - bye Nikon

 
nekrosoft13
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Apr 14, 2017 13:41 |  #1
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SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. 1

Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) 2 compared to the same period last year. The popularity of key models including α7RII and α7SII has been paramount to this success.

Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline. 3

“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”

A variety of exclusive stories and exciting content shot Sony α products can be found at www.alphauniverse.com (external link) , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

https://alphauniverse.​com …eable-lens-camera-market/ (external link)


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Apr 14, 2017 13:48 |  #2

nekrosoft13 wrote in post #18327917 (external link)
SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. 1

Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) 2 compared to the same period last year. The popularity of key models including α7RII and α7SII has been paramount to this success.

Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline. 3

“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”

A variety of exclusive stories and exciting content shot Sony α products can be found at www.alphauniverse.com (external link) , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

https://alphauniverse.​com …eable-lens-camera-market/ (external link)

Good for Sony. What is going to happen next?


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Apr 14, 2017 15:33 |  #3

Interesting, that in spite of Nikon's use of the Sony sensor and getting better performance out of the sensor than Sony, apparently Nikon had not done well in the FF dSLR space.
And interesting that Sony appears to have finally gained some market share for mirrorless, after a number of relatively flat years (3.0 - 3.2 Million cameras, 2012-2015 3% growth).


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Apr 14, 2017 20:56 |  #4

Obviously, they have tried hard in the full frame section and they are seeing the fruit. Nikon is no slouch regardless of their sale results. I think Nikon's AF is still way better than Sony.

In the mirrorless non-FF section, Sony may not be No. 1 though. While A6300/A6500 are nice cameras, they are priced way above the ever popular A6000 and yet the competition is offering better features in their camera (notably Olympus). Besides, A5100 is long time due to be upgraded.




  
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Apr 15, 2017 08:19 |  #5

Wilt wrote in post #18327988 (external link)
Interesting, that in spite of Nikon's use of the Sony sensor and getting better performance out of the sensor than Sony, apparently Nikon had not done well in the FF dSLR space.
And interesting that Sony appears to have finally gained some market share for mirrorless, after a number of relatively flat years (3.0 - 3.2 Million cameras, 2012-2015 3% growth).

Nikon has been put in a bad position by the fact that Sony is scaling back on sourcing its sensors to the likes of Nikon....particularly the 42mp BSI sensor, which Sony has kept for themselves. As much as Sony is lambasted for being more of a gadget/component/techn​ology company than a camera company, in a declining camera market where you aren't going to add new consumers, being on the front-end of technology matters because the only path to sustainability is selling new products to existing consumers. It seems that Nikon is hard pressed to come up with a true successor to the likes of the D810 without sourcing a sensor from Sony, so they're in a pickle. Of course Nikon could simply find another supplier, but it does not seem that anyone else has the capability of building a sensor superior to the 36mp Sony exmor at the moment. Does not help that Sony bought up Toshiba's sensor business, though Samsung could still be in play for Nikon.

Canon is in a better position since they have the capability to fabricate sensors themselves.


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Apr 15, 2017 11:22 |  #6
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Nx1 sensor was great, take that and scale it to full frame and it would give Sony run for it's money.


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Post edited over 1 year ago by Wilt. (2 edits in all)
     
Apr 15, 2017 12:31 |  #7

mystik610 wrote in post #18328486 (external link)
Nikon has been put in a bad position by the fact that Sony is scaling back on sourcing its sensors to the likes of Nikon....particularly the 42mp BSI sensor, which Sony has kept for themselves. As much as Sony is lambasted for being more of a gadget/component/techn​ology company than a camera company, in a declining camera market where you aren't going to add new consumers, being on the front-end of technology matters because the only path to sustainability is selling new products to existing consumers. It seems that Nikon is hard pressed to come up with a true successor to the likes of the D810 without sourcing a sensor from Sony, so they're in a pickle. Of course Nikon could simply find another supplier, but it does not seem that anyone else has the capability of building a sensor superior to the 36mp Sony exmor at the moment. Does not help that Sony bought up Toshiba's sensor business, though Samsung could still be in play for Nikon.

Canon is in a better position since they have the capability to fabricate sensors themselves.

Nikon may be in a pickle for the reasons you outlined, but the average consumer has no idea of the industry machinations behind any SUPPLY REDUCTION...and Nikon's fall relative to Sony are DEMAND REDUCTIONS! The fact that cut in demand happened to coincide with a cut in supply was merely coincidentally 'convenient' timing...it could have been a cut in supply during an increased demand!


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Apr 15, 2017 14:13 as a reply to  @ Wilt's post |  #8

If I was not a Nikon shooter I wouldn't care much. But I shoot Nikon and I like what I read. I hope all the other brands will outrun Nikon so those arogant self-centered morons will have to fight for buyers and start listening to users.
I hope this crippled expensive »made by morons« D7500 won't sell.
Sony, stop supplying them sensors. I would like to see, how those »I can push shadows 5 stops« will live with Nikon sensors.


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Post edited over 1 year ago by mystik610. (3 edits in all)
     
Apr 15, 2017 19:55 |  #9

Wilt wrote in post #18328695 (external link)
Nikon may be in a pickle for the reasons you outlined, but the average consumer has no idea of the industry machinations behind any SUPPLY REDUCTION...and Nikon's fall relative to Sony are DEMAND REDUCTIONS! The fact that cut in demand happened to coincide with a cut in supply was merely coincidentally 'convenient' timing...it could have been a cut in supply during an increased demand!

The interesting thing about looking specifically at the market for FF cameras is that its mutually exclusive from the market for P&S and entry level DSLR's that is getting annihilated by smart-phones. There may be a reduction in demand for P&S cameras and entry level DSLR's, but FF cameras represent the 'high value' consumer segments that numerous camera manufacturers have acknowledged as the only path to a sustainable business. These are not your average camera consumers....these are informed buyers who understand the technology, know what they want, and won't necessarily be swayed by the status quo and branding.

According to the data presented by Sony, the market for FF cameras experienced a 5% increase in sales...so there was actually an increase in demand, not a reduction in demand. But given that there is a 2% decrease in sales if we exclude Sony, what we're seeing is not a reduction in demand, but a shift in consumer preferences and behaviors that favored Sony.


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Post edited over 1 year ago by mystik610. (3 edits in all)
     
Apr 16, 2017 06:59 |  #10

Wilt wrote in post #18328695 (external link)
Nikon may be in a pickle for the reasons you outlined, but the average consumer has no idea of the industry machinations behind any SUPPLY REDUCTION...and Nikon's fall relative to Sony are DEMAND REDUCTIONS! The fact that cut in demand happened to coincide with a cut in supply was merely coincidentally 'convenient' timing...it could have been a cut in supply during an increased demand!

Re-read this again and I get what you're saying now. Supply restriction in terms of sensors.

The fact that Sony is keeping sensors to themselves isn't an artificial supply constraint. What we're seeing is Sony leveraging its capability to design industry leading sensors as a competitive advantage in the camera market. There was an article about Sony's decision not to sell sensors to Nikon, and its a business decision, not a supply chain decision:

https://nikonrumors.co​m …party-manufacturers.aspx/ (external link)

Nikon's inability to produce a competitive FF camera is largely a supply issue. But it goes to show that their inability to fab their own sensors is a significant competitive disadvantage vs the likes of Sony and Canon.


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Apr 16, 2017 22:52 |  #11
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its crazy how much this news stirred up the photography world.

both Canon and Nikon users seem to be butt-hurt about it... how can Sony cut a part of their turf.


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Apr 16, 2017 23:02 |  #12

- Mirrorless market is growing.

- DSLR market is declining after the big 10+ year bubble.

- SONY Makes FF Mirrorless.

- No one else does.

Math seems obvious, if no one else joins SONY making FF Mirrorless, of similar IQ,. SONY will be #1 if FF sales.

? Do we know if SONY is even in the lead in Mirrorless sales overall? (vs. strictly FF)


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Apr 16, 2017 23:21 |  #13

Doesn't surprise me. Even though Sony isn't really my cup of tea anymore (had NEX5,6,7 and then A7...wasn't happy with lens choices and size of lenses) I have to admit it's a good option for 99% of people out there. Even with my 2 complaints, one (lens selection) is quickly being addressed so I'd imagine there's going to be even more reason for people to switch to them as time goes on. That combined with the fact that Nikon couldn't market their way out of a paper bag, rushes products to market and then has to do sneaky recalls (the ole' "You've been randomly selected for a complimentary service/checkup"), increasing prices across the board, subpar "upgrades" (ie. lets add wifi to this camera and call it new), and lack of consistency with regards to upgrades (their 3 FF models are all 2-3 years due for replacement with none in sight)...then yeah...I'd say Nikon has bungled the last couple years. Dunno if they have it in them to even make a big splash like they did in 2012 with the D800 (which again, was thanks to Sony lol)...so I think they should just get used to 3rd place lol.




  
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Apr 17, 2017 05:49 |  #14

CyberDyneSystems wrote in post #18329880 (external link)
- Mirrorless market is growing.

- DSLR market is declining after the big 10+ year bubble.

- SONY Makes FF Mirrorless.

- No one else does.

Math seems obvious, if no one else joins SONY making FF Mirrorless, of similar IQ,. SONY will be #1 if FF sales.

? Do we know if SONY is even in the lead in Mirrorless sales overall? (vs. strictly FF)

Sony is the leader in mirrorless sales.


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Post edited over 1 year ago by Wilt. (3 edits in all)
     
Apr 17, 2017 13:01 |  #15

mystik610 wrote in post #18330028 (external link)
Sony is the leader in mirrorless sales.

A statement made in 2017 about 2016 results? do you know where that position is substantiated in published figures. I found one source of information:

Apparently now Sony's mirrorless camera offerings hold a 34% market share in the competitive mirrorless camera market. Olympus has 22% market share. And Fuji has 15% and Panasonic has 11% according to data I read.


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Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market - bye Nikon
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