7D Mark III and 90D in early 2018?

There is apparently a heat issue created with a FF sensor is used for 4K video capture at higher FPS, and Sony is now the subject of many of the claims of overheating, not just in the new A9 but also in other models.
So a 7DIII at 4K is not too farfetched a possibility, if the 5DIV crops down to APS-C video.

They did not leave off the light metering scale, they simply repositioned the exposure metering scale in M mode to the right hand side of the viewfinder, while leaving the Exposure Compensation scale at the bottom of the viewfinder.

Nikon has been losing market share to Sony, so it is Nikon getting 'stomped', particularly in their home market. But in April 2017, it was also announced that Sony has just overtaken Nikon in the full-frame interchangeable lens camera market in the U.S. Sony interchangeable lens camera and lenses are on a record sales pace this year, having grown 23 percent from the same period in 2016. But a flaw in that claim is that they are counting DOLLARS rather than UNITS. Another part of the claim is that the overall market has grown about 5% as a result of the Sony growth.

interesting; thanks for the feedback.

It will be interesting to see how Sony influences Canon's future decisions. There are interesting dynamics at play when you are strategizing your products. Your market share tends to determine how aggressive you should play. It seems like Canon is comfy in the #1 spot and is strategizing accordingly.

It might not make the best business sense for them but I would love for the 7D mark iii to really push some boundaries. A guy can dream, right?

Marm O. Set wrote in post #18406704
interesting; thanks for the feedback.

It will be interesting to see how Sony influences Canon's future decisions. There are interesting dynamics at play when you are strategizing your products. Your market share tends to determine how aggressive you should play. It seems like Canon is comfy in the #1 spot and is strategizing accordingly.

It might not make the best business sense for them but I would love for the 7D mark iii to really push some boundaries. A guy can dream, right?

Don't expect boundaries pushed. That hasn't been their M.O. these last 8-10 years Same 24MP sensor that's out....because it's good(maybe different even though the original 7d had the 18mp that all the lower bodies had) flip touchscreen w/ 4k. Probably 12FPS/14 in liveview. The same AF system # of points but all points f8 lens combo accessible. And it'll get the 1Dx2 metering system.

So it'll be all around better, but not ground breaking. Honestly, without completely changing it's system, I'm not sure what it would have to include to be ground breaking. Adding DR and low noise high ISO is always a wish but seriously it's a really good camera already and adding a stop of gain in both of those wouldn't make the 7d3 ground breaking. I would love reduced/no AA filter but I know that could seriously add moire in feather/fur patterns for wildlife photographers, maybe a touch light on it's application??

Side note, the dual card slots is the only reason why I went 7d2 instead of the 80D.

My opinion is that No One is going to jump on a 7D3 unless they can figure out how to get the noise under control with a crop sensor and they can make substantial gains in dark/shadow retention capabilities.

7D1 to a 7D2 jump got you a stop of ISO and a better af system and the AF system on the 7D1 was pretty good

Crop sensor is having a hard time keeping up with what they did with the new sensors on the 5D4 and 1Dx2

I see no reason to jump unless they can fix these issues

umphotography wrote in post #18425107
My opinion is that No One is going to jump on a 7D3 unless they can figure out how to get the noise under control with a crop sensor and they can make substantial gains in dark/shadow retention capabilities.

Funny, I have a 7Dii and I have yet to be driven to paroxysms of despair over the noise level or shadow quality. I must be doing something wrong.

Me too, love the 7D2, but a better sensor and whatever upgrade goodies they'll give and I'll hve my 7D2 wore out and ready for a 7D3.. saving pennies now!

This was a 100% crop comparison raw between the 5D3 and 7D2 at ISO 6400. There is noise, sure, but is it really out of control?

Per Canon Rumors.

Canon EOS 7D Mark III Specifications:
30MP sensor
4K video/30p 1.4x
12 fps
No AA filter
1D X Mark II focusing
Tilting touch screen
CFast/SD
Built-in Wi-Fi
Price around $2,000


Read more: http://www.canonrumors​.com …rfaces-cr0/#ixzz4u60CfgLz

Worth noting of course from CR's own rating system.

[CR0] – Basically a joke
We don’t post these types of things very often, unless we see other sites posting something that is completely untrue and will never happen.

Read more: http://www.canonrumors​.com …-explained/#ixzz4u6CDTJ​ge

yeah. I just read that, too.
here are my knee-jerk reactions:

1.4 crop for 4K? on top of an already 1.6 crop? sounds lousy. I hope they figure out a way to do 4K without cropping any further.

CFast doesn't surprise me; that's a lot of megapixels to move in a hurry.

I love the sound of the 1DX mk II focusing system. I hope it will have the same spread as the 7D mark II. That was one of the selling features for me because I tend to have odd compositions that need focus towards the borders.

I'm surprised they are putting the tilty screen on an 7D body. But I definitely welcome it.

I wouldn't be surprised if the fps was 10 @ max resolution and 12 @ mRAW or something like that.

I know the list is very early but it sounds good so far.

The rumor of a 90D release next year has me wondering... What will Canon call their next xxD body after that? They can't call it 100D because (a) it doesn't fit with the xxD numbering scheme for their prosumer line (or is it enthusiast? I've never been good with marketing-speak), and, more importantly, (b) there already is one. Will they call it 90D Mark II, then Mark III, etc? Will they start over, call it a 10D Mark II, and go through all of the model numbers again that way? Will they buy a little bit of time by going to hexadecimal (A0, B0, etc.)? Burning questions these.

Maybe they should follow Apple's lead, get rid of numbers altogether, and name them after randomly chosen Japanese national parks. EOS Chubu-Sangaku anyone?

Mike (Secretly hoping they'll bring back the Elan name)

I'm wondering less about the naming scheme and more of what could they possibly include to keep the bodies separated?

T6, SL2, T7i, 77D, 80D, 7D2 Then there's the M line M5, M6, M100.

I seriously don't know how they'll keep the lines separated 2 generations from now when they're currently so freaking close.

DPAF w/ touchscreen. 45+AFpts, Wifi, GPS, Blu, 24mp(how many more do consumers need?) in almost all of them. They're all pretty darn capable at the moment. We all would love a bit more DR but 1stop increments are all anyone would expect AT MOST from a Canon new release. (-6d2 results)

Seriously, Canon needs to step up it's mirrorless game more than make these consumers bodies.

Maybe one of them goes Hybrid EVF/OVF? Oooh add 4k in some cropped manner? Not exactly ground breaking...lol

Maybe the 90D will be the last one? Maybe it leaves room for the 77D to get 2-3 upgrades and fill that naming scheme in the crop bodies.

ma11rats wrote in post #18465596
I'm wondering less about the naming scheme and more of what could they possibly include to keep the bodies separated?

T6, SL2, T7i, 77D, 80D, 7D2 Then there's the M line M5, M6, M100.

I seriously don't know how they'll keep the lines separated 2 generations from now when they're currently so freaking close.

DPAF w/ touchscreen. 45+AFpts, Wifi, GPS, Blu, 24mp(how many more do consumers need?) in almost all of them. They're all pretty darn capable at the moment. We all would love a bit more DR but 1stop increments are all anyone would expect AT MOST from a Canon new release. (-6d2 results)

Seriously, Canon needs to step up it's mirrorless game more than make these consumers bodies.

Maybe one of them goes Hybrid EVF/OVF? Oooh add 4k in some cropped manner? Not exactly ground breaking...lol

Maybe the 90D will be the last one? Maybe it leaves room for the 77D to get 2-3 upgrades and fill that naming scheme in the crop bodies.

My post about the naming was meant to be facetious. Since this is a rumors forum, in the absence of real information, pretty much anything is fair game.

Warning: I have formally studied neither production economics nor marketing, so take what follows with a healthy dose of salt.

Traditional economics of mass production states that the higher your volumes, the lower your per-item cost. This would argue for fewer models in order to allow the volumes of each to be higher, so your cost for each is lower. You can then either keep your prices the same and enjoy greater profits, or reduce your prices and capture marketshare from your competitors.

In the competitive consumer DSLR marketplace (which is arguably shrinking or at least flat), perhaps Canon's strategy is to have more models with different combinations of features at a variety of price points in order to appeal to a more broad base of buyers with different needs and budgets. The target market for all of these variations isn't the high-end user looking for a second body, it's the first-time DSLR buyer who is looking to move up from their phone camera. The more price points you have, the more chances you have to make that sale.

As long as the additional revenue this brings in is enough to offset the incremental cost of each one sold (due to lower production volumes), this strategy can work. I'm sure there are people at Canon whose job it is to find just that balance. Leveraging technology like sensors or AF systems between multiple models probably helps a lot.

Mike

joedlh wrote in post #18425145
Funny, I have a 7Dii and I have yet to be driven to paroxysms of despair over the noise level or shadow quality. I must be doing something wrong.

Do you shoot in green leafy shade much with fast shutter speeds?

There is almost no red light in there, and the CFA filters already throw away 92% of the red light incident upon the top of the sensor.

There is lots of room for noise improvement over the 7D2 for some photography.

the 7D Mark III need to excel the D500 specs....

Canonrumors.com has posted "Another list of recycled specifications for the EOS 7D Mark III".

http://www.canonrumors​.com …ng-with-some-opinion-cr0/

This is rated as [CR0], which in their system means "basically a joke". But it’s fun to speculate.

The resolution has dropped from 30MP to 28, which I think is more realistic than 30 at this point. And of course, 4K video and tilting touch screen.

Personally, for the 7Diii, I think Canon should go with 24MP like the 80D, but optimize the heck out of the dynamic range and noise performance and give it an AF system to beat the Nikon D500. In that class of camera, I think a lot of 7Diii target customers would be willing to give up a few MP to get better DR and noise, even if they have to go less than 24MP

Then, six months later, release the 90D with a 28MP sensor.

The 70D was released in July 2013 and had 20MP. The 80D was released 2-1/2 years later in February 2016 with 24MP. I don’t think getting to 28MP another 2-1/2 years on, in the summer of 2018, will be such a stretch (which is easy for me to say since it’s not my job to do it!).

Mike