But I can say now that it certainly knocks the so-called market leader (Photomatix) off its perch!
Over the years it has seemed to me that Photomatix, as an app, was never really totally redesigned to meet changing needs and users. Each update was either patches, or wedges of things stuck into an existing (and unchanged) old and tired framework. Photomatix is now a horrible patchwork of subroutines with no clear and cohesive workflow.
At one time Photomatix was without a doubt the undisputed leader and benchmark in the sector. They no longer are, but apparently continue to act so - almost in total denial there are other better competitors now in the market.
Thanks for your heads-up and info on Aurora. Good post - good stuff. Skylum and Luminar are new to me because I have never even pressed a key on a Mac. So I was hesitant to trust the new player on the Windows court. It appears they may be a talented and valid player. With your info I may give them a try. I already have luminar - Adobe's software rental marketing strategy forced that. I may now give Aurora a try.