To add to that, Canon started this mirrorless design years ago, LONG before there was an A73. So all the R&D, production, marketing, etc already came at a price to Canon, and they had to set a price point long ago. $2300 is the price point. Sure, it is too bad Sony came out with a $2000 budget FF that has functions beyond the EOS-R, but there is nothing Canon could do, this price of $2300 was set at least a year ago, if not longer.
It is what it is at this point, Canon can only move forward with production and hope it sells.
No production model goes like this, at least not by viable corporation anyways:
- Let's start our design and in 3 years, we will bring our product to the market
- Okay, let's figure out costs and set a budget
- So, it shows that we need to come out with a product that is $2300 to minimally break even after these years of investment and actually pull a profit
- OK - go for it
- Oh my, we are less than a year away from announcing this and look what our competitor did.. They came out with something that is better in many ways to what we designed, and at... gasp.... a lower price!
- Ok, let's go back to the drawing board and redesign components, software etc and postpone our release for 2 years, and then price this new design $300 less than before...
- Ok, even though our numbers from 2 years ago shows we need a price of $2300 to pay for this effort and make a profit, let's go in the red to compete with the other product that is superior to ours in some ways and set our release price at $1800. That will show up the competition, make the masses happy, and we hope to draw profit from our other divisions to make up the numbers in the red.
No what happens is that you move forward with the original plan, try to make improvements to features/function where possible with software releases, cut production costs where possible to consider lowering the price a bit, and market the crap out of the product to build sales. You expect to hear whining about the price and features, you dig through all the noise to find the things you can improve upon, and make short term plans to make those changes if financially viable (like 2 firmware upgrades in the near future to allow silent shooting in continuous and Eye AF with continuous focusing).
Canon is doing what any respectable and stable company would do. I am sure we all hope they make this all work so that the next 1 or 2 products will be that much better and at a lower price point than the DSLR equivalents, right?