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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 31 Dec 2018 (Monday) 16:58
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Copyright ?

1,142 posts
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Joined Jan 2005
Location: Texas
Dec 31, 2018 16:58 |  #1

I have a company that wants me to send email of one of my photos to print in a large size. My fear is the photo is of our skyline and he is talking about wanting to reuse the photo. This means he is basically taking rights to use photo as much as he would like. I don’t know how much to charge for the rights to use the photo however he would like as much as he would like. Any advise would be very much appreciated.

www.shutterprophotogra​ (external link)

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Location: Brisbane
Dec 31, 2018 17:20 |  #2

For me, one of the determining factors when selling a license to use an image (note that you are NOT selling the copyright) is the use to which the image will be put. For instance, if the licensee proposes to simply use the image as part of their corporate branding or advertising, that's one thing. However, if they plan to resell the image on a million tee shirts or coffee mugs, that's a whole different ball game and you would probably want to 'share' in the profits somehow, usually by charging a higher license fee or by constructing the fee based on the number of 'copies' that are sold.

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1,391 posts
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Joined Mar 2012
Location: By The Lake in Big D
Dec 31, 2018 20:01 |  #3

Depends on usage and how unique the photo is. Ask too much and they'll hire someone else to provide them the same thing ... if that's possible.

1,378 posts
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Joined Sep 2005
Location: Madison, Ga
Dec 31, 2018 22:25 |  #4

I would ask specifically how he plans to use the image and draft a license which states so. He will need to sign the document and pay before you send the file. (external link) (external link)

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Joined Aug 2005
Location: Belmont, CA
Post edited 11 months ago by Wilt. (3 edits in all)
Jan 01, 2019 11:51 |  #5

A client purchasing a photo to use as a large print decorating the interior of their office is quite different from a client who has specific 're-use' in mind, particularly if such re-use is

  1. for the purposes of promoting their company or products, or
  2. to be further resold to others who are promoting their own business/products!

they can do #1 if they have specific rights granted to them by you
they cannot do #2 ordinarily, as YOU own the rights to grant to others for re-use.

As suggested, you need to get them to be explicit about extent of use of your image...

  • it is not 'copyright', as YOU ALWAYS retain copyright (you were never their employee so never shot the photo 'for them as the employee').
  • You should be granting only license TO USE FOR SPECIFIC PURPOSES (and quanitites).

You need to give me OK to edit your image and repost! Keep POTN alive and well with member support​hp
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Joined Jan 2011
Location: Canada
Jan 01, 2019 13:10 |  #6
bannedPermanent ban

Hate to link to myself, but I've a table right there that explains it nicely:

Types of licences and their scope (external link)

Those are the possible combinations licensing can yield.

Note that in all of those cases the photographer retains the copyright (and the moral rights), but some situations can make it so that not even the photographer himself can use the image for as long as the client retains the rights (exclusive licences). Makes it plain why you should never give exclusive rights in perpetuity or for an 'unlimited' time.

There is also the option to sell the copyright. I've done this in the past. After receiving payment, I delete the image and related files (raw, tiffs, &c.) off my drive and forget about it.

Basically, you have to ask yourself how much the image is worth to YOU, then proceed from there in terms of pricing, rights, and negotiation.

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Copyright ?
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