Hi guys, thought I'd chirp in here.
At the beginning of last week I called into my local Jessops branch to buy something with the pricematch promise. Armed with printouts of 3 website prices (all the same price) I was told that they did not do a price match anymore. I asked to speak to the manager and she confirmed what the assistant told me. I argued the point that it was illegal to advertise and not honour but they did not want to know so I said I was reporting them to the ASA.
when I got home I was fuming, so I made the complaint to the ASA and I also went onto Jessops website and filled in a feedback form for the branch I had visited explaining the situation. After a day I received an Email from Jessops telling me to go back to the shop with the email and they would honour the pricematch.
Makes you laugh and wonder, if you don't argue they will sting you for a few quid, how many have they stung because the buyer couldn't be bothered to argue.
Anyway rant over
really enjoyed reading that. like you say, plead your case and you get rewarded. though, you shouldnt have to even do that if they advertise the price match. they have to start bringing those prices down but they know there is probably more folk who doesnt have a clue about online prices etc and think they are getting a good price than people who do know about the cheaper online prices.
personally i think jessops are a joke