For anything outside of weddings I charge me "get out of bed price". I think "is it worth getting out of bed for $x profit". Remember what people pay you has to have taxes taken off, expenses, etc.
bcap wrote in post #3564178
When you think about the big picture - a print for ONE 8 x 10 isn't a big deal. If you are charging $1500 for the wedding, even the BEST photo lab doesn't charge over $3.00 for an 8 x 10 (at least to the best of my knowledge). A small investment and I think it would make a huge difference.
You have to get past the print cost price. You're not charging for the paper or ink, you're charging for the years of time and effort you've invested in your art. Sure I can buy an 8x10" print for $3 or so, but the experience to make that print took me five years of my life and I sacrificed potential earnings of $200K/year. What's that 8x10" really worth?