you have to atleast try it. I don't know if its a fad that will be gone in 2 years or will stay, but its great for right now. I had a sample wedding album made with it (from graphi) and its stunning, both colored and B&W images. My images are high contrast and super saturated already, so it suits my style.
I haven't had a problem with it, but based on the cautions that album companies have written about, it seems to scratch and/or flake easier. many will not honor a warranty with it or re not responsible if something happens to the paper in making the album. just food for thought. If its going behind glass as a print I'm sure it doesn't matter.