I have a web page (zenfolio) with local HS sports pics. Two customers have asked about buying JPG files. I think it is something I should support but wonder about pricing & pitfalls. Currently, my rather low pricing is:
4x6 - $2
5x7 - $7
8x10 - $10
I'm thinking of pricing JPGs at $15 and offering a credit for any print ordered from the same image. Buy a 4x6 for $2 and get the JPG for $13. Buy an 8x10 for $10 and the JPG is $5.
My customers are pretty much parents of the players. Each shot, therefore has a very small market. If the folks don't buy them, they don't sell. Also, I live in a very small town and everyone knows everyone, and nobody is willing to pay much for anything. Since I know these kids and their parents, I'd rather they get the images than not. I'd prefer to sell stuff cheap rather than raise the price and have fewer high dollar sales.
What would you advise?