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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 25 Feb 2008 (Monday) 11:53
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Car Wrapping?

 
Charlya
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Feb 25, 2008 11:53 |  #1

This is a first for me. A wedding coordinator I work with often asked me how much I would charge to let her have her car "wrapped" with one of my images. I don't even have the slightest idea what to charge her.

I know this "what do you charge" question is annoying but this request is a first for me and I could use some help and direction.

Thanks in advance!


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sapearl
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Feb 25, 2008 12:04 |  #2

Interesting concept Charlya - my immediate response is that I don't know. But I would liken this to some sort of signage or billboard usage. Your image will have to be converted into some sort of decal or the equivalent.

1. Will she be picking up the cost of the "wrap" in addition to whatever you charge for use?
2. Do you like this coordinator and not mind having her use the image?
3. Will you have some sort of photography tag line on the wrap off somewhere to give you credit (that could figure into negotiating a price)?
4. Do you know how long the "wrapped" car will be in service?
5. How established are you, and how much are you in demand? This will figure into your value.

I don't find this type of question annoying at all as it's a little different than the others. Basically you have entered the realm of advertising photography which can involve a lot of custom pricing. I'll be interested in seeing some other comments.


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TroyRaymond
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Feb 25, 2008 16:56 as a reply to  @ sapearl's post |  #3

I'm also a vinyl graphics and sign professional. If she is planning a full body wrap it will cost her a couple grand just to get the image printed and applied. If it is just a photo on the side in large scale the price wont be nearly that bad but this will at least give you an idea of the cost on the other end. I would be suprised if the printer even asks for a written use of the image.

Vinyl life is usually around 5 years.

I assume this would be used to promote a business? It seems the same would apply for another post recently of a law firm wanting to use some images in trade for advertising. Answers were between $300 and $500 each.

Troy




  
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sapearl
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Feb 25, 2008 19:12 |  #4

Glad somebody has better info than I do ;). That is what I would tend to agree with.... probably split the difference at $400 and see how that flies.

TroyRaymond wrote in post #4993588 (external link)
......Vinyl life is usually around 5 years.

I assume this would be used to promote a business? It seems the same would apply for another post recently of a law firm wanting to use some images in trade for advertising. Answers were between $300 and $500 each.

Troy


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Charlya
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Feb 26, 2008 08:34 |  #5

Thanks guys. Yes it would be used to promote her business. I would ask for my name somewhere on there. I'll let you know where it goes from here.


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sapearl
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Feb 26, 2008 09:59 |  #6

Sounds like a plan Charlya - best wishes on your venture. Get a bit of cash and some exposure of your name out of it and it should be ok.


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