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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 14 Apr 2008 (Monday) 08:13
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Fair Pricing - Unique Situation (album design)

 
amccomis
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Location: OH USA
     
Apr 14, 2008 08:13 |  #1

I have a client that got married last summer on one of those "destination" places. Their package (you know, one price for everything) included a staff photographer for the day, and a copyright release, and all images on CD/DVD.

I didn't know the disposition of their "album" or lack thereof until I happened to ask them (I know the guy) how their pictures turned out, if they had an album, etc. He said no, they just have it on disk but would love to have an album.

Since they have the copyright release, and all the images, I offered to take that and do their album for them (either a KISS or a GraphiStudio probably).

Normally, I price albums at "$X for the binding, and $Y per page" -- but my X and Y numbers are priced on top of a deposit that pays my expenses, etc.

I don't want to turn them off by shooting them a huge number per page, but my time is worth something too. I will still end up spending a pretty decent amount of time on post processing, effects, layout, design, etc.

I know some people can do an album in an hour using layout helpers and templates... I still do mine in PhotoShop (until I get the time to learn InDesign, of course).

My thought, since this is a buddy of mine, would be $395 for the binding and $25 per page. That puts a 100-page album at $2895. And parent copies @ $395 each. Is that in line?


Thanks in advance...


Had gear, but sold it off. Starting back in with a SL1 / kit lens. Looking to expand the collection.

  
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PhotosGuy
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Apr 14, 2008 11:10 |  #2

I will still end up spending a pretty decent amount of time on post processing, effects, layout, design, etc.

I don't do weddings, but it sounds fair to me.
Since he's a friend, & if you want to give him a break, you might consider Blurb.com. They have some pretty good templates & their printing quality is pretty good, too.

I want to make a book but...

I think I saw that they have an option to put an image on the hardcover now, but mine were printed on the dustcover, so it may not be up to "Wedding Standards". ;)


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Zvon
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Apr 14, 2008 11:21 |  #3

amccomis wrote in post #5325554 (external link)
My thought, since this is a buddy of mine, would be $395 for the binding and $25 per page. That puts a 100-page album at $2895. And parent copies @ $395 each. Is that in line?

I'm not the most experienced in this, but I don't know too many people that would pay almost $3000 for just one book.

The way I price my albums is to calculate my cost that the printer will charge me, say $100 to print, bind and do everything i request, then I would mark it up accordingly. Probably 300% for a $100 book, and there we have a $300 book.

now of course you mention this book is 100 pages, which is quite large and of course is more costly, but I don't think $3000 is a realistic price. But thats just an opinion of mine and I am not in tune with what your market will accept.


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amccomis
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Apr 14, 2008 14:33 |  #4

Zvon wrote in post #5326546 (external link)
I'm not the most experienced in this, but I don't know too many people that would pay almost $3000 for just one book.

The way I price my albums is to calculate my cost that the printer will charge me, say $100 to print, bind and do everything i request, then I would mark it up accordingly. Probably 300% for a $100 book, and there we have a $300 book.

now of course you mention this book is 100 pages, which is quite large and of course is more costly, but I don't think $3000 is a realistic price. But thats just an opinion of mine and I am not in tune with what your market will accept.

I'm not saying you're wrong here -- that 300% formula is worth considering. And not only will this couple get a great album; them having a nice, high-end album is somewhat strategic for me since they have a lot of friends about to go through the process of getting married. Me wants referrals. :-)

As such, I'm planning a full-fledged book at 9x13 or larger, and at that page count (hoping for 100), it's not quite a $100 book. It is probably closer to a $800 book, and using your formula, I get close ($2400 vs 2895) to where I was originally. Even the "simple" KissAlbum books are $710 for 100pg 12x12. And that's before shipping and parent book add-ons.

Good comments... thanks!


Had gear, but sold it off. Starting back in with a SL1 / kit lens. Looking to expand the collection.

  
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Fair Pricing - Unique Situation (album design)
FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
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