Why… does everybody ask “how much should I charge”? I don’t get it. I mean, I understand that people want to get an idea of what the going rates are, but there’s no right answer to this question. There are too many factors that determine price. Everyone has to come to their own conclusion on what they think their work is worth.
For example: I may take the exact same photo as you, on the exact same day, with the exact same equipment, at the exact same shoot… and I may sell my photo for hundreds or even thousands of dollars more than you. Why? Maybe I feel that my work is worth more than yours. Maybe I have a lot of expertise and feel that I’m one of the top professionals in my field. Maybe I just have a name like “Picasso” and everything I do will automatically be inflated in value. Or maybe I’m just a good salesman and can get people to pay 10 times the going rate for my work. The bottom line is there are tons of factors involved, and there is no easy way to answer the “how much do I charge” question, as the answer is almost always very personal and subjective.
Everyone should be asking themselves, at the very least these questions. How much is your time worth? How much is your effort or labor worth? How much money does it cost you to create the work? Then there are tons of other question you may need to take in consideration from the buyer. Are they going to be profiting off your work is a big one. But perhaps one of the most important question you should be asking yourself is, “how much is it worth to YOU”.
Perhaps the better question people should be asking is, “what’s the going rate for an 8x10 glamour shot (or whatever it is you’re selling) and then adjust your price from there based upon your own personal answers to questions like the ones posed above.