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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 06 Jun 2008 (Friday) 14:13
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Legal to advertise in mall?

 
dude ­ wheres ­ my ­ canon
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Jun 06, 2008 14:13 |  #1

Hi, I'm thinking of taking a portfolio, brochures, business cards, and perhaps the help of a young energetic sales person --and heading out to my local mall to advertise my photography. I do portraiture.

My idea is to stand in a high-traffic intersection, portfolio in hand -and pitching everyone that walks by.. or at very least handing them a brochure with a smile.

I live next to a very busy mall.. and Friday/Saturday nights it gets extremely packed. I'm pretty optimistic that I can get some business this way.

Would this be illegal? If so, any loopholes/improvising to make it legal?

Thanks!



  
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bigjon0107
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Jun 06, 2008 14:24 |  #2

That is called solicitation. If you do it, i am sure you will be promptly escorted out of the building.

dude wheres my canon wrote in post #5673641 (external link)
Hi, I'm thinking of taking a portfolio, brochures, business cards, and perhaps the help of a young energetic sales person --and heading out to my local mall to advertise my photography. I do portraiture.

My idea is to stand in a high-traffic intersection, portfolio in hand -and pitching everyone that walks by.. or at very least handing them a brochure with a smile.

I live next to a very busy mall.. and Friday/Saturday nights it gets extremely packed. I'm pretty optimistic that I can get some business this way.

Would this be illegal? If so, any loopholes/improvising to make it legal?

Thanks!


Jon Eilts
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tomd
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Jun 06, 2008 14:26 |  #3

Without mall authorization (private property) you are not allowed to do this.


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dude ­ wheres ­ my ­ canon
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Jun 06, 2008 14:43 |  #4

ok...
hmm.. I now just need to find out how to get mall authorization.

Thanks



  
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Mike ­ McCusker
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Jun 06, 2008 14:59 |  #5

Every mall has a management office. Go and ask permission they will most certainly tell you no.


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OdiN1701
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Jun 06, 2008 15:06 |  #6
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They will sell advertising to you I'm sure.

But to solicit freely, no not allowed.


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asysin2leads
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Jun 06, 2008 17:43 as a reply to  @ OdiN1701's post |  #7

They may allow you to rent a kiosk for a certain period of time. There is a photographer in the area who has a display of about 10 photos on a stand in a mall. He doesn't have a booth setup, but has all his contact information and a supply of business cards. Good luck.


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T2000
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Jun 09, 2008 20:37 |  #8
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Generally the way you get the owner of private property to allow you on to the property ("mall authorization") to sell or advertise your services/products is to pay them. People that are willing to pay the going price are sometimes referred to as leasehold tenants or just tenants. Or, in the vernacular, retail stores and/or kiosks.

OK, now I wrote that to amuse myself and I apologize for the dickish tone but seriously why would the mall owner allow people to come on to the property and advertise their services for free?

There has to be something in for the mall owner. Generally that thing is money to pay mall expenses and mall debt and return something to equity investors in addition to the initial investment.




  
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T.Hogan
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Jun 10, 2008 01:50 |  #9

I have heard of a photographer that would go to a mall on a busy weekend, take a couple of say 16 x 20 or slightly larger in a clear bag. Hold them under his arm casualy walking around "looking for a frame", and stop at the food court, placing the images where they could be seen by the shoppers. If someone would ask where he got the prints,he would say that he was a photographer. If managment ask him what he was doing there, he would tell them he was waiting to give the prints to the "friend". Ethical, whos to say. But if it works, go figure.


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amfoto1
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Jun 10, 2008 10:09 |  #10

Is there a portrait studio in the mall or one of the major stores attached to it?

Very few malls around me don't have some sort of portrait studio in them.

If so, they'll send out their thugs and kneecap you... and the mall management may not be able to rent space to you at any price. They might have an exclusive agreement.

Now, the way many get around this is by putting flyers under the windshield wipers of all the cars parked in the mall lot. However, most places this is also usually a heavily regulated activity, and you are still doing it on private property. Might get a ticket for littering, if you don't have a permit and follow any local regulations, if it's allowed at all.


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Lunajen
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Jun 10, 2008 19:04 |  #11

dude wheres my canon wrote in post #5673795 (external link)
ok...
hmm.. I now just need to find out how to get mall authorization.

Thanks

Go to the mall office, it is on the map, and ask to speak to the manager. Yes they have one. Then they will either rent you space at a kiosk or a wall space.

Every mall in our area( there are about six) have areas that they rent space on the walls to photographers to hang large displays of their work along with an ad.

Good Luck, try to find a prime location.


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tomd
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Jun 11, 2008 10:08 |  #12

Lunajen wrote in post #5698591 (external link)
Go to the mall office, it is on the map, and ask to speak to the manager. Yes they have one.

The mall manager is more likely in the arcade. ;)


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