I have a question for the OP... I Still dont understand how the photog in question was a lowball?
Maybe lowball is not the correct word in this case. They guy offered CD's of photos, hundreds of prints, 6 hours of shooting with 2 photogs (him and his wife) and books for the B&G and the parents.
All of this for 1800 dollars, the number of prints he offered would be nearly 1600 at wal-mart prices alone.
I think maybe this better comes down to the local guy who is undercutting everyone else in the area.
Perhaps you have a word that would work better in this situation.