I don't like flash. I think it's too "flashy", (no pun intended). In most cases flash is overkill. It seems to me like the site owner is saying, "Hey! Look how fancy my site is! Aren't you glad you waited on your slow connection to see my fancy gingerbread? I spent a lot of money on this so now I want you to spend a lot of money buying my products"!
AndreaBFS wrote in post #6848598
I chose to use flash for my site because I've found that most of the photographers my customers will be shopping are using Flash sites. There is something to be said about familiarity and accepting a standard -- and most child portrait photographers use flash. In my experience, consumers tend to ask why you're different (and believe that what everyone else is using is the standard) instead of just appreciating that you are trying to do something different.
Andrea makes a good point as well. In her market, she sees the competition as setting the status quo. She chose to go with the flow and that is her prerogative. Under those circumstances, I think she did a nice job of using flash without abusing it. If you think flash might be an asset to your site then you should use it. Just avoid going overboard with all of the music, sounds and intro crap that a lot of people tend to use.
However, a flashy website can also be a good marketing strategy. In some circumstances, if people see your product as being a "high end" item then they are more likely to spend more $$ to have it than pay 20% less for a competitor's product.
One example that stands out is the commercials that are flooding the TV for the Jared jeweler. In those commercials the engaged young lady is bragging to her friends that her fiance' "went to Jared"! That is a GREAT marketing campaign because it is imbedding in the head of every young woman that if her man really cares about her, he will go to Jared to get her ring! That poor guy could probably go to a discount jeweler and get the same setting with the same quality stone and save a ton of money but the marketing of the Jared company will make him feel like he is less of a man or that he doesn't love his girl enough if he goes to a different jeweler just to save some money. How could he give his future wife a ring that she couldn't brag about him getting from Jared?
GRRRRR! I still say no to the flash. Let your work speak for itself. Only you can decide if it's best for you and your business though.