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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 08 Mar 2005 (Tuesday) 16:11
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STICKY: How Much do I charge? For your consideration

 
kenyc
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Aug 21, 2009 17:27 |  #346

$3.27


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Ryan.
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Aug 21, 2009 18:17 |  #347

kenyc wrote in post #8501128 (external link)
$3.27

Thanks, but she wouldn't go for it.

Anyone else,

Ryan wrote:
Someone contacted me about using one of my photos for her business card. What would be a reasonable price?

Thanks,
-Ryan.

Would $125 USD be fair? I've looked at some calculators online, but they don't exactly have an option for a business card. Well not the one I used.


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RioGrandeWestern
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Aug 21, 2009 18:27 |  #348

I have a question that I was not able to find an answer for:

I was contacted by a equipment lease company that wants to use one of my photos in their office. Photo would be 4' x 8' or 4' x 4' and as far as I know they are not asking for full control of it, just want rights to use it once.

I am wondering how much I should charge them to use the photo?

Since I have never done this before I would really appreciate any help.

Thanks,


-Andrew

  
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Kadath
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Aug 26, 2009 12:06 |  #349

This article has a link to a CDB calculator which more directly relates to the original post than some of my usual 'new media / new thinking' posts:
http://www.aphotoedito​r.com …ou-decide-what-to-charge/ (external link)

And this one draws parallels between the losts arts of photojournalism and cowboying:
http://lens.blogs.nyti​mes.com/2009/08/25/ess​ay-7/?hp (external link)


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gregpphoto
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Aug 27, 2009 10:28 |  #350

RioGrandeWestern wrote in post #8501354 (external link)
I have a question that I was not able to find an answer for:

I was contacted by a equipment lease company that wants to use one of my photos in their office. Photo would be 4' x 8' or 4' x 4' and as far as I know they are not asking for full control of it, just want rights to use it once.

I am wondering how much I should charge them to use the photo?

Since I have never done this before I would really appreciate any help.

Thanks,

No less than $2,000 and I'm serious.


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DwightMcCann
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Aug 27, 2009 11:14 |  #351

gregpphoto wrote in post #8532333 (external link)
No less than $2,000 and I'm serious.

Yes, I agree 1000%. This isn't "one use" such as in a one time ad in a magazine to occur within a given period, this is "continuous use" forever. It also a very large image and since price should increase by area rather than linearly, $2000 sounds like a solid minimum to me. If they want several different ones then cut them a deal with the second being $1000 and third $500, maybe. And I'm serious, too. My experience also suggests that those who balk at reasonable prices only came to me in the hope of getting something free or very cheap and are likely to avoid paying at all if they get the chance ... get the money up front!


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tfizzle
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Aug 31, 2009 15:13 |  #352

I don't want to make my own thread. I got this email today:

Tim, _______________ is looking for a picture for their billboard. The woman in charge is somewhat flaky regarding pushing this forward but she has again asked for your contact information which I forwarded to her a few moments ago. Just as a heads up, she needs a picture of “children playing” for a billboard that will go up in ____________. It needs to be a high resolution shot. If you have anything you think will work, you can e-mail it to me with the pricing you would charge for use on 1 billboard (you would retain the rights and we would not share the picture itself) or you can wait for her to contact you directly.

The lady that emailed me is in billboard sales, not for the organization that wants the picture.

My question does this sound like the right response?

Thanks so much for contacting me again. There's a few things as a photographer that need to be addressed. Maybe she will have these answers:

1. How long will this ad run on a billboard?

2. As far as legalities when it comes to advertisement for another organization I'm pretty definite I'll need to supply a model release form from the parents when it comes to using the kids. I would have to find kids and speak to their parents about this project. I do have kid shots from them playing in the park but I don't want someone to drive through "the town the billboard is in" and say, "That is MY KID," why didn't I know about this!!! Then the suing begins. We both don't want that.

3. Providing high resolution pictures is not a problem (10.1 megapixels) But I've never done billboard work. Would I need to upsize them to a bigger file for you or will you be able to do that? I can also shoot in RAW files and then convert it to a .tiff file which would bring a little more resolution.

4. What kind of shot is she looking for? I can get children playing in all sorts of ways but are there certain elements she wants (as in children playing with one looking at the camera, or just a random photo of kids playing?).

5. As far as pricing I'd have to do some research as I've never done ad campaigns. I know it can be a bit pricey if you go with someone that has done it before but I would like to know what kind of budget this organization has to throw at this ad when it comes to getting someone to freelance the photo. Everything I've come across is in the $400-1200 range depending on time of use, locality, and what goes into it on my end. A quote from fotoquote put it at this:

3 months 1-3 locations = $1800
6 months 1-3 locations = $2400

1 year 4-12 locations $4350

A lot of that depends, though. So we can see what they are willing to work with.


Now, I do have a lot of shots of kids playing, however I'm reluctant to send you stuff at this point because I have zero model releases for the things that I have done. I do have contacts readily available to go out and do a shoot and I know plenty of parents that I can contact to get several different shots. If she also just wants a baby I can do a shoot of Micah and have that available.

If I started the project from scratch (contacting, model release, time) then it would probably be closer to the$6-800 range and if that doesn't fit the budget we can negotiate that. If she needs to see shots of kids I think I do have a few on my website so she can get a feel at what I offer. Though, none of those (besides Micah) would I be able to use due to model release legalities.

I do know that they could honestly go to istock and get what they want (I think) but it doesn't sound like the lady of the org. is on top of things. Thoughts?




  
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DennisW1
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Aug 31, 2009 15:30 |  #353

IndyJeff wrote in post #442473 (external link)
......Each racing season I get about 10 emails from people who have found my racing website. Usually they say they would be interested in working a race for me if I need help. Two things most of these emails have in common is they offer to do it for free and have a website for me to see an example of their work. At least 4 times last year I emailed back something like this......I am sorry but after looking at your website I have to be very frank and honest with you. I couldn't under any circumstances ask for a credential for you as what you have shown me as some of your best work I would consider as stuff I would have deleted. Keep practicing and if you have any questions I will be happy to answer them.
I have gotten to the point of when I see, "I will work for free" I don't even go to thier site. I just send an email and say thanks but I don't need any help now.....

Well darn, that was gonna be my next question....(just kidding) :lol:

But in all seriousness Jeff, I'd love to shoot at the Brickyard, at least once.
Heck I'm only a couple hours from Indy anyway.

I can send you the link to my smugmug page and no I certainly would not be offended if you didn't find the work up to your standards. But it never hurts to try.

And no, I wouldn't do it for free. Reasonable maybe but not free




  
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DDCSD
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Aug 31, 2009 16:04 |  #354

tfizzle wrote in post #8556394 (external link)
I don't want to make my own thread. I got this email today:

The lady that emailed me is in billboard sales, not for the organization that wants the picture.

My question does this sound like the right response?

I do know that they could honestly go to istock and get what they want (I think) but it doesn't sound like the lady of the org. is on top of things. Thoughts?



I would start your own thread. ;) Seriously.


Can't help you on much, but I sure wouldn't go about telling them and making sure they understand that you've never done this before and have no idea how to proceed.

I would simply ask them to clarify the duration of the billboard, and ask them to specify what kind of "kids playing shot they are looking for or what kind of ad this is so that you can determine the appropriate photo to select.

Go from there.


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tfizzle
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Aug 31, 2009 16:15 |  #355

Oh, I know how to proceed. The problem is that the lady of the organization crawls through decisions.

I was contacted by the billboard agency who wants to finally get this client done with. The client sent them a really low res picture and they couldn't use it (looked like they ripped it off of google image results).

My plan of action is this:
1. They just need a shot of kids playing.
2. I'll contact parents, get the shot, get model releases.
3. send a .tiff file to the billboard agency so they can say, "This is what we have and how much we are charging"
4. The billboard agency (who also is designing the add) will forward that to the client with pricing to finally make a decision.

I'm going with the $400 to organize, take the picture, as I have a family that wants to go out for a shoot and I need tow work on my portforlio anyway.

I've got clarification of the billboard from the agency with the specs they need things at and I know all the technicalities of what the agency is looking for.

Just sounds like the client is slow, the agency wants to get it done, and I just need to come up with a reasonable price for my services.

I would honestly give out the picture for a one time use for a year for a pretty easy price but if the "budget" of this client is xxxx amount and I charge xx amount I'd feel outed.




  
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Jannie
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Aug 31, 2009 17:09 |  #356

However you come in the door is the way they will always think of you. If you start free, then you will always be a beginner in their eyes and you'll have to find new clients who want to pay you because they know they will make money by using your photographs.

Another thing is people take you much more seriously when you charge them, they show up on time and they follow through with putting things in order for you to get the shoot done.

From another industry I used to have a friend who was a very accomplished recording engineer and was quite well known, it was great to get to spend time with him while recording and mixing albums. I worked for a film production company owned by the same people and I'd been getting a lot of people offering to come in and work with us for free. My experience at that time was not really good, and none of them ever worked out but my friend had the best answer. He said that he had taken someone on for free once and they seriously screwed up, when he chaffed, their answer was "well what do you expect, you aren't even paying me, it's not my responsibility, you're the pro".

Free is a good place to practice your skills, having a client is different than just doing it on your own, but to make it work you'll eventually have to get good enough to prove you are worth their paying for it, you have to find clients who need you, not just a photographer. Specialization helps, getting really good at one thing helps but learn more than one thing because industry and situations shift so be versatile but in many cases you are a table top photographer to the client who needs a table top specialist, and make sure your website only shows really excellent work, then to those who need someone who's great with models and fashion, the same with that part of your website. If you have one area that you've worked in but your images are not up to the same standard as the table top and fashion, then DON'T SHOW THEM, not until they are good enough, you'll probably still get some of that work and if you're really interested, shoot stuff on your own in that area until you're as good as what the magazines are publishing.

I recently went to a website of someone I know as a photographer but had never seen any of their work. The first Gallery was so bland and so weak that I felt kind of sorry for this person. Then I saw three other Galleries/styles of work that were pretty good but the last Gallery posted absolutely ROCKED, I was blown away, as good as anything out there.

So here's my situation, I am in a position to refer other photographers on a regular enough basis to now think if this person if anyone ever asks me about that style of photography. As an example, I don't want to shoot weddings, I just can't get excited about it, I am semi-retired and my interests in still photography don't go there so I've found one wedding photographer who fits a certain price range whom I think certain people will be happy with and I tell them about him.

This works, when I was working in the motion picture end of photography, I had agency people refer me all the time to other production companies for certain types of work, I also referred other photographers to them as well, and I often requested these photographers when we needed multiple camera setups.

I think still photographers might be more isolated than what I've mentioned but you really have to network and find your excellence. It works.


Ms.Jannie
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tfizzle
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Aug 31, 2009 17:21 |  #357

well, I'm not doing it for free, or even close to that. My base for putting it all together for their year ad would be $400 base unless their budget would allow me to charge a bit more.

The picture I give them would be part of just a family shoot where I say, "I have this other project too. Would you like to be a part of it and do a model release for your kids."

2 birds - one stone




  
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amoergosum
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Sep 03, 2009 13:30 as a reply to  @ tfizzle's post |  #358

I have a question.
Let's say you're shooting an amateur sports event.
How much would you charge for - let's say - 5 images (for private use only, JPEG files on cd-r)?




  
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DDCSD
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Sep 03, 2009 16:38 |  #359

amoergosum wrote in post #8577359 (external link)
I have a question.
Let's say you're shooting an amateur sports event.
How much would you charge for - let's say - 5 images (for private use only, JPEG files on cd-r)?


You may want to ask that in the sports section to get some opinions from the sports guys:

https://photography-on-the.net/forum/forumdis​play.php?f=117

It really depends on your market. I personally would probably sell 5 images for $60-65.


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mariusz
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Sep 04, 2009 14:23 |  #360

great posting, I agree with all the points!


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