I just love it how Canon and these people with pre-existing video production skills just act like it does not take much to make these videos. You will spend a fortune getting up to speed making video look and sound like this.
True, but the other side of that point is that for those with the skills and budget this is an incredible bargain compared to the equipment it took otherwise to achieve the film-like quality and use of assorted high quality lenses. For equipment costs of say 10 grand (and skills!) you could make a film-quality movie or documentary - I'm counting 7D, some lenses, quality tripod, mic, plus say a high-end Mac with Final Cut Pro.