I will never understand the mindset of movie and television producers. I don't think artists are supposed to understand producers (and vice versa). Here is a good story to illustrate that point.
I received a call today from a movie shooting in town (Louisiana is a hotbed of movie production right now, believe it or not). This is not a little movie. It stars an academy award nominated actress. I won't name names due to the nature of this story, but trust me, it's big. Anyway, they want to rent some photo equipment for a scene in the movie. They are trying to simulate a fashion shoot.
So I say "Perfect! No problem. My 1Ds Mark II, Profoto Air D1 Monolights, and 70-200 2.8L IS will look PERFECT for your shoot. How does $500 for the afternoon sound and I'll even hang out and babysit the gear and make sure your actor looks like he knows what he is doing?"
"My budget for this is $100 and we'll need to keep the equipment overnight. You can't be on set."
".........uhhhhh... no thanks."
"Well... Do you have anything else? Like maybe a junk camera?"
"Yeahh... I have my old 10D and I could probably slap a nifty fifty on it for you and even give you a White Lightning monolight."
"PERFECT! We'll be by to pick it up Wednesday!"
So that's the story. If you guys see a movie next year with a fashion photographer shooting with a gripped 10D and a Plastic Fantastic, well.. you know who to blame.